IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-00437-8_14.html
   My bibliography  Save this book chapter

Wine Tourism Experiences and Marketing: The Case of the Douro Valley in Portugal

In: Wine Tourism Destination Management and Marketing

Author

Listed:
  • Alexandra I. Correia

    (Polytechnic Institute of Viana do Castelo)

  • Raquel Cunha

    (Polytechnic Institute of Viana do Castelo)

  • Olga Matos

    (Polytechnic Institute of Viana do Castelo)

  • Carlos Fernandes

    (Polytechnic Institute of Viana do Castelo)

Abstract

Wine tourism is considered a crucial element for the tourism industry and for the sector of viniculture and wine industry. In this context, wine-producing regions increasingly seek ways of providing value-added experiences to visitors in order to develop the destination and possibly gain a competitive advantage over its competitors. Wine tourism experiences alongside the increasing usage of social media are critical for the development of wine tourism and destinations. Based on a survey questionnaire, interview, and on online visitors’ reviews on social media platforms, namely TripAdvisor and Facebook, the main aim of this exploratory study is to evaluate visitors’ wine tourism experience in the Douro Valley of Portugal. This wine-producing region is a significant wine tourism destination located in the North of Portugal and is mainly known as the place of origin of the port wine and as the first demarcated and regulated wine-producing region in the world. The main contributions of this chapter are to provide insights into visitors’ behaviour and evaluation about their wine-related experiences, and to present recommendations that can increase the interest of tourists and improve wine tourism experiences, and ultimately contribute positively to the development of the wine tourism destination.

Suggested Citation

  • Alexandra I. Correia & Raquel Cunha & Olga Matos & Carlos Fernandes, 2019. "Wine Tourism Experiences and Marketing: The Case of the Douro Valley in Portugal," Springer Books, in: Marianna Sigala & Richard N. S. Robinson (ed.), Wine Tourism Destination Management and Marketing, chapter 0, pages 203-220, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-00437-8_14
    DOI: 10.1007/978-3-030-00437-8_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cristiana Vîlcea & Mihaela Licurici & Liliana Popescu, 2024. "The Role of Websites in Promoting Wine Tourism: An Evaluation of Romanian Wineries," Sustainability, MDPI, vol. 16(15), pages 1-21, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-00437-8_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.