IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i15p9308-d875285.html
   My bibliography  Save this article

The Experience Economy in a Wine Destination—Analysing Visitor Reviews

Author

Listed:
  • Elisabeth Kastenholz

    (GOVCOPP, Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, 3810-193 Aveiro, Portugal)

  • Diana Cunha

    (GOVCOPP, Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, 3810-193 Aveiro, Portugal)

  • Ainhize Eletxigerra

    (Governance and Marketing for Sustainability Research Group, Marketing Department, Faculty of Economics and Business, University of the Basque Country, 48015 Bilbao, Spain)

  • Mariana Carvalho

    (GOVCOPP, Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, 3810-193 Aveiro, Portugal)

  • Isabel Silva

    (GOVCOPP, Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, 3810-193 Aveiro, Portugal)

Abstract

Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts visitors, tourism agents, wine producers and those responsible for developing rural territories. Wine tourism is located at the intersection of two distinct business sectors: the agribusiness-oriented wine production and the hedonic service/experience-oriented tourism activity. From the tourism perspective, the visitor experience is paramount and requires an understanding of its nature, conditioning factors and possible outcomes. This study analyses tourist experiences of the Bairrada wine route/Portugal, as reported by regional visitors on TripAdvisor. Results reveal not only the overall quite positive evaluation of these experiences, but also the importance of the aesthetic and educational experience dimensions, when applying Pine and Gilmore’s consumer experience framework. Diverse experience contexts contribute to a rich terroir experiencescape, where contents are far from limited to wine, wine cellars or wineries. These contexts seem to be connected distinctly to diverse experience dimensions, whose analysis should help regional developers understand the role of core resources and conditions for attracting, satisfying and delighting visitors. Additional understanding of the relationship between experience dimensions and outcomes, namely satisfaction and destination loyalty, should further help develop wine destinations more successfully.

Suggested Citation

  • Elisabeth Kastenholz & Diana Cunha & Ainhize Eletxigerra & Mariana Carvalho & Isabel Silva, 2022. "The Experience Economy in a Wine Destination—Analysing Visitor Reviews," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9308-:d:875285
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/15/9308/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/15/9308/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. ., 1998. "Experimiental Economics," Chapters, in: John B. Davis & D. W. Hands & Uskali Mäki (ed.), The Handbook of Economic Methodology, chapter 36, Edward Elgar Publishing.
    2. Verhoef, Peter C. & Lemon, Katherine N. & Parasuraman, A. & Roggeveen, Anne & Tsiros, Michael & Schlesinger, Leonard A., 2009. "Customer Experience Creation: Determinants, Dynamics and Management Strategies," Journal of Retailing, Elsevier, vol. 85(1), pages 31-41.
    3. Diana Cunha & Elisabeth Kastenholz & Bernard Lane, 2021. "Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas," Sustainability, MDPI, vol. 13(21), pages 1-17, November.
    4. Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.
    5. Yeajin Joo & Hwayoon Seok & Yoonjae Nam, 2020. "The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model," Sustainability, MDPI, vol. 12(10), pages 1-14, May.
    6. Tan Vo-Thanh & Valentina Kirova, 2018. "Wine tourism experience: A netnography study," Post-Print hal-02544984, HAL.
    7. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada , a Portuguese Wine-Producing Region," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    8. Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia & Elena Ruiz-Romero de la Cruz, 2020. "Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)," Sustainability, MDPI, vol. 12(21), pages 1-19, November.
    9. Vo Thanh, Tan & Kirova, Valentina, 2018. "Wine tourism experience: A netnography study," Journal of Business Research, Elsevier, vol. 83(C), pages 30-37.
    10. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Pairing Co-Creation with Food and Wine Experiences—A Holistic Perspective of Tourist Experiences in Dão, a Portuguese Wine Region," Sustainability, MDPI, vol. 13(23), pages 1-25, December.
    11. Marta Maria Montella, 2017. "Wine Tourism and Sustainability: A Review," Sustainability, MDPI, vol. 9(1), pages 1-11, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Flavia Dana Oltean & Manuela Rozalia Gabor, 2022. "Wine Tourism—A Sustainable Management Tool for Rural Development and Vineyards: Cross-Cultural Analysis of the Consumer Profile from Romania and Moldova," Agriculture, MDPI, vol. 12(10), pages 1-24, October.
    2. Joana A. Quintela & Helena Albuquerque & Isabel Freitas, 2023. "Port Wine and Wine Tourism: The Touristic Dimension of Douro’s Landscape," Sustainability, MDPI, vol. 15(15), pages 1-23, July.
    3. Gonzalo Díaz-Meneses & Maica Amador-Marrero, 2023. "The Experiential Wine Tourist’s Model: The Case of Gran Canaria Wine Cellar Establishments," Sustainability, MDPI, vol. 15(19), pages 1-20, October.
    4. Jinwen Hu & Jun Ying & Yiqi Zhang & Yamei Shen & Xiaohua Wu, 2023. "From Landscapes to Bonds: Exploring the Influencing Mechanism of Community Parks on Social Integration," Sustainability, MDPI, vol. 15(10), pages 1-14, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Pairing Co-Creation with Food and Wine Experiences—A Holistic Perspective of Tourist Experiences in Dão, a Portuguese Wine Region," Sustainability, MDPI, vol. 13(23), pages 1-25, December.
    2. Manthiou, Aikaterini & Klaus, Phil, 2022. "The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    3. Guillermo Vázquez Vicente & Victor Martín Barroso & Francisco José Blanco Jiménez, 2021. "Sustainable Tourism, Economic Growth and Employment—The Case of the Wine Routes of Spain," Sustainability, MDPI, vol. 13(13), pages 1-17, June.
    4. Mihail Ovidiu Tănase & Răzvan Dina & Florin-Lucian Isac & Sergiu Rusu & Puiu Nistoreanu & Cosmin Nicolae Mirea, 2022. "Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    5. Bernard Lane & Elisabeth Kastenholz & Maria João Carneiro, 2022. "Rural Tourism and Sustainability: A Special Issue, Review and Update for the Opening Years of the Twenty-First Century," Sustainability, MDPI, vol. 14(10), pages 1-15, May.
    6. María Andrade-Suárez & Iria Caamaño-Franco, 2020. "The Relationship between Industrial Heritage, Wine Tourism, and Sustainability: A Case of Local Community Perspective," Sustainability, MDPI, vol. 12(18), pages 1-21, September.
    7. Cristiana Vîlcea & Mihaela Licurici & Liliana Popescu, 2024. "The Role of Websites in Promoting Wine Tourism: An Evaluation of Romanian Wineries," Sustainability, MDPI, vol. 16(15), pages 1-21, July.
    8. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    9. Xujia Wang & Billy Sung & Ian Phau, 2024. "How rarity and exclusivity influence types of perceived value for luxury," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 576-592, November.
    10. Darcen Esau & Donna M. Senese, 2022. "Consuming Location: The Sustainable Impact of Transformational Experiential Culinary and Wine Tourism in Chianti Italy," Sustainability, MDPI, vol. 14(12), pages 1-14, June.
    11. Vasco Santos & Paulo Ramos & Nuno Almeida & Enrique Santos-Pavón, 2020. "Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists," Sustainability, MDPI, vol. 12(19), pages 1-16, September.
    12. Nesij Huvaj, M. & Darmody, Aron & Smith, Robert S., 2023. "Psychological ownership and disownership in reward-based crowdfunding," Journal of Business Research, Elsevier, vol. 158(C).
    13. Xi Chen & Chunlan Jiao & Ran Ji & Yu Li, 2021. "Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience," SAGE Open, , vol. 11(4), pages 21582440211, October.
    14. Claudio Bellia & Pietro Columba & Marzia Ingrassia, 2022. "The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study," Agriculture, MDPI, vol. 12(6), pages 1-32, June.
    15. Ehm Laura, 2023. "Wine tourism experiences: A collaborative approach to implementing customer-centric offerings," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 15(3), pages 239-250, October.
    16. Georgios Angelakis & Yari Vecchio & Christos Lemonakis & Georgios Atsalakis & Constantin Zopounidis & Konstadinos Mattas, 2023. "Exploring the Behavioral Intentions of Food Tourists Who Visit Crete," Sustainability, MDPI, vol. 15(11), pages 1-18, June.
    17. Zaman, Mustafeed & Vo-Thanh, Tan & Nguyen, Chi T.K. & Hasan, Rajibul & Akter, Shahriar & Mariani, Marcello & Hikkerova, Lubica, 2023. "Motives for posting fake reviews: Evidence from a cross-cultural comparison," Journal of Business Research, Elsevier, vol. 154(C).
    18. Jung, Timothy Hyungsoo & Bae, Sujin & Moorhouse, Natasha & Kwon, Ohbyung, 2021. "The impact of user perceptions of AR on purchase intention of location-based AR navigation systems," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    19. Virginica Rusu & Cristian Rusu & Nicolás Matus & Federico Botella, 2023. "Tourist Experience Challenges: A Holistic Approach," Sustainability, MDPI, vol. 15(17), pages 1-32, August.
    20. Holmqvist, Jonas & Diaz Ruiz, Carlos & Peñaloza, Lisa, 2020. "Moments of luxury: Hedonic escapism as a luxury experience," Journal of Business Research, Elsevier, vol. 116(C), pages 503-513.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9308-:d:875285. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.