IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v12y2022i10p1614-d933786.html
   My bibliography  Save this article

Wine Tourism—A Sustainable Management Tool for Rural Development and Vineyards: Cross-Cultural Analysis of the Consumer Profile from Romania and Moldova

Author

Listed:
  • Flavia Dana Oltean

    (ED1 Department of Economic Science, Faculty of Economisc and Law, “George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu Mureș, 540369 Tîrgu Mureș, Romania)

  • Manuela Rozalia Gabor

    (ED1 Department of Economic Science, Faculty of Economisc and Law, “George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu Mureș, 540369 Tîrgu Mureș, Romania)

Abstract

In recent years, tourism products and services have been oriented to offer more experiences than those of classical leisure activities for tourists. More, the COVID-19 pandemic drew a new trend in travel: the tourists are now oriented to internal offers rather than the external ones, to rural regions instead of urban ones. Romania and Moldova are two well-known international countries that are both producers and exporters of Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) wine. The aim of the paper is to analyze (qualitative and quantitative) the motivation of tourists from Romania and Moldova for wine tourism, to model the motivation according to the socio-demographic characteristics of tourists and the specific elements for travel (accommodation, frequencies of visit, average stay). For quantitative analysis, an online questionnaire by convenience sampling was used to collect the data, and statistical methods were used for analysis. Even if these countries have cultural similarities, our results indicate statistically significant different motivations and different profiles of wine tourists. By using a co-occurrence link between the terms from WoS and Scopus scientific articles with VOSviewer software, our results indicate a link between wine tourism, rural and festivals tourism, and cultural heritage. Our research fills a gap in the literature, being the first comparative research on wine tourism in Romania and Moldova.

Suggested Citation

  • Flavia Dana Oltean & Manuela Rozalia Gabor, 2022. "Wine Tourism—A Sustainable Management Tool for Rural Development and Vineyards: Cross-Cultural Analysis of the Consumer Profile from Romania and Moldova," Agriculture, MDPI, vol. 12(10), pages 1-24, October.
    • Handle: RePEc:gam:jagris:v:12:y:2022:i:10:p:1614-:d:933786
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/12/10/1614/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/12/10/1614/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Elisabeth Kastenholz & Diana Cunha & Ainhize Eletxigerra & Mariana Carvalho & Isabel Silva, 2022. "The Experience Economy in a Wine Destination—Analysing Visitor Reviews," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    2. Jose Antonio Cava Jimenez & Mª Genoveva Millán Vázquez de la Torre & Mª Genoveva Dancausa Millán, 2022. "Enotourism in Southern Spain: The Montilla-Moriles PDO," IJERPH, MDPI, vol. 19(6), pages 1-21, March.
    3. Mihail Ovidiu Tănase & Răzvan Dina & Florin-Lucian Isac & Sergiu Rusu & Puiu Nistoreanu & Cosmin Nicolae Mirea, 2022. "Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    4. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    5. Guillermo Vázquez Vicente & Victor Martín Barroso & Francisco José Blanco Jiménez, 2021. "Sustainable Tourism, Economic Growth and Employment—The Case of the Wine Routes of Spain," Sustainability, MDPI, vol. 13(13), pages 1-17, June.
    6. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
    7. Dajana Vukojević & Nemanja Tomić & Nenad Marković & Branislav Mašić & Tijana Banjanin & Radomir Bodiroga & Tijana Đorđević & Miloš Marjanović, 2022. "Exploring Wineries and Wine Tourism Potential in the Republic of Srpska, an Emerging Wine Region of Bosnia and Herzegovina," Sustainability, MDPI, vol. 14(5), pages 1-22, February.
    8. Mann, Stefan & Stefan, Petrica, 2018. "Wine Farms between Specialisation and Diversification – Empirical Insights from Switzerland and Romania," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 67(3), September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Viorica Gutan & Ina Mogildea & Ionica Soare & Gheorghe Adrian Zugravu, 2024. "The Composition, Benefits and Risks of Wine Consumption," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 146-154.
    2. František Synák, 2023. "Problems and Opportunities within the Wine Industry in Terms of the COVID-19 Pandemic," Agriculture, MDPI, vol. 13(3), pages 1-20, March.
    3. Ivana Nikolić & Jelena Milutinović & Darko Božanić & Momčilo Dobrodolac, 2023. "Using an Interval Type-2 Fuzzy AROMAN Decision-Making Method to Improve the Sustainability of the Postal Network in Rural Areas," Mathematics, MDPI, vol. 11(14), pages 1-26, July.
    4. Rosana Fuentes-Fernández & Javier Martínez-Falcó & Eduardo Sánchez-García & Bartolomé Marco-Lajara, 2022. "Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context," Agriculture, MDPI, vol. 12(12), pages 1-17, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Viorica Guțan & Larisa Șavga & Constanta Laura Zugravu & Diana Bucur & Gheorghe Adrian Zugravu, 2023. "Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova," Agriculture, MDPI, vol. 13(3), pages 1-16, March.
    2. Lutz Bornmann & Robin Haunschild & Sven E. Hug, 2018. "Visualizing the context of citations referencing papers published by Eugene Garfield: a new type of keyword co-occurrence analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 114(2), pages 427-437, February.
    3. Akinpelu, O.A. & Olaleye, O. & Fagbola, O., 2023. "The Soil Organic Matter Decomposers: A Bibliometric Analysis," International Journal of Agriculture and Environmental Research, Malwa International Journals Publication, vol. 9(4), August.
    4. Muhammad Farooq Islam & Ozge Can, 2024. "Integrating digital and sustainable entrepreneurship through business models: a bibliometric analysis," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-18, December.
    5. Gaviria-Marin, Magaly & Merigó, José M. & Baier-Fuentes, Hugo, 2019. "Knowledge management: A global examination based on bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 194-220.
    6. J. Gómez-Verjan & I. Gonzalez-Sanchez & E. Estrella-Parra & R. Reyes-Chilpa, 2015. "Trends in the chemical and pharmacological research on the tropical trees Calophyllum brasiliense and Calophyllum inophyllum, a global context," Scientometrics, Springer;Akadémiai Kiadó, vol. 105(2), pages 1019-1030, November.
    7. Luis Araya-Castillo & Felipe Hernández-Perlines & Hugo Moraga & Antonio Ariza-Montes, 2021. "Scientometric Analysis of Research on Socioemotional Wealth," Sustainability, MDPI, vol. 13(7), pages 1-26, March.
    8. Loet Leydesdorff & Dieter Franz Kogler & Bowen Yan, 2017. "Mapping patent classifications: portfolio and statistical analysis, and the comparison of strengths and weaknesses," Scientometrics, Springer;Akadémiai Kiadó, vol. 112(3), pages 1573-1591, September.
    9. Filippo Corsini & Rafael Laurenti & Franziska Meinherz & Francesco Paolo Appio & Luca Mora, 2019. "The Advent of Practice Theories in Research on Sustainable Consumption: Past, Current and Future Directions of the Field," Sustainability, MDPI, vol. 11(2), pages 1-19, January.
    10. Tuba Bircan & Almila Alkim Akdag Salah, 2022. "A Bibliometric Analysis of the Use of Artificial Intelligence Technologies for Social Sciences," Mathematics, MDPI, vol. 10(23), pages 1-17, November.
    11. Kumari, Rajni & Kumar, Manish & Vivekanand, V. & Pareek, Nidhi, 2023. "Chitin biorefinery: A narrative and prophecy of crustacean shell waste sustainable transformation into bioactives and renewable energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 184(C).
    12. Fatih Albayrak & Oğuz Poyrazoğlu, 2024. "A Systematic Literature Review on Lean, Industry 4.0, and Digital Factory," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 13486-13508, September.
    13. Migliavacca, Milena & Goodell, John W. & Paltrinieri, Andrea, 2023. "A bibliometric review of portfolio diversification literature," International Review of Financial Analysis, Elsevier, vol. 90(C).
    14. Dilvin Cebi & Melih Soner Celiktas & Hasan Sarptas, 2022. "A Review on Sewage Sludge Valorization via Hydrothermal Carbonization and Applications for Circular Economy," Circular Economy and Sustainability, Springer, vol. 2(4), pages 1345-1367, December.
    15. Muthukumar Perumal & Selvam Sekar & Paula C. S. Carvalho, 2024. "Global Investigations of Seawater Intrusion (SWI) in Coastal Groundwaters in the Last Two Decades (2000–2020): A Bibliometric Analysis," Sustainability, MDPI, vol. 16(3), pages 1-28, February.
    16. Massimiliano M. Pellegrini & Riccardo Rialti & Giacomo Marzi & Andrea Caputo, 2020. "Sport entrepreneurship: A synthesis of existing literature and future perspectives," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 795-826, September.
    17. David Vérez & Luisa F. Cabeza, 2021. "Which Building Services Are Considered to Have Impact on Climate Change?," Energies, MDPI, vol. 14(13), pages 1-16, June.
    18. María Pinto & Rosaura Fernández-Pascual & David Caballero-Mariscal & Dora Sales, 2020. "Information literacy trends in higher education (2006–2019): visualizing the emerging field of mobile information literacy," Scientometrics, Springer;Akadémiai Kiadó, vol. 124(2), pages 1479-1510, August.
    19. Francesco Ciampi & Alessandro Giannozzi & Giacomo Marzi & Edward I. Altman, 2021. "Rethinking SME default prediction: a systematic literature review and future perspectives," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(3), pages 2141-2188, March.
    20. Giovanni Matteo & Pierfrancesco Nardi & Stefano Grego & Caterina Guidi, 2018. "Bibliometric analysis of Climate Change Vulnerability Assessment research," Environment Systems and Decisions, Springer, vol. 38(4), pages 508-516, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:12:y:2022:i:10:p:1614-:d:933786. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.