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Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events

Author

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  • Juan Antonio Sánchez-Sáez

    (Department of Physical Education and Sports, Faculty of Sport, Universidad Católica de Murcia, Av. de los Jerónimos, 135, Guadalupe, 30107 Murcia, Spain)

  • Francisco Segado Segado

    (Department of Physical Education and Sports, Faculty of Sport, Universidad Católica de Murcia, Av. de los Jerónimos, 135, Guadalupe, 30107 Murcia, Spain)

  • Ferran Calabuig-Moreno

    (Department of Physical Education and Sports, Faculty of Physical Activity and Sport Sciences, Universitat de València, C/Gascó Oliag, 3, 46010 Valencia, Spain)

  • Ana Mª Gallardo Guerrero

    (Department of Physical Education and Sports, Faculty of Sport, Universidad Católica de Murcia, Av. de los Jerónimos, 135, Guadalupe, 30107 Murcia, Spain)

Abstract

Due to the increase of sports events in local communities, it has become essential to organize such events in a socially responsible way at the environmental, social, and economic levels. The aim of this research was to develop a measurement tool to help determine the degree of social responsibility perceived by residents at small-medium scale sports events, to guide sports managers towards the design of socially responsible sports events. From the elaboration of a questionnaire developed ad-hoc, the perception of the residents was analyzed ( n = 516). The psychometric properties of the tool, composed of 35 items, were analyzed by means of an exploratory and confirmatory factor analysis. As main conclusions, we were able to contrast the validity and reliability of the questionnaire on the perception of corporate social responsibility in small-scale sports events, around the dimensions of Sustainable Sports Activity, Social Cohesion, and Well-Being. As a consequence, it allowed us to identify three strategic management areas towards which the organizers of these events should focus special attention if they want to progress towards the achievement of socially responsible sports events.

Suggested Citation

  • Juan Antonio Sánchez-Sáez & Francisco Segado Segado & Ferran Calabuig-Moreno & Ana Mª Gallardo Guerrero, 2020. "Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events," IJERPH, MDPI, vol. 17(23), pages 1-17, November.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:23:p:8798-:d:451779
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    References listed on IDEAS

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    2. Runyuan Jia & Juan Antonio Sánchez-Sáez & Francisco Segado Segado, 2023. "The Impact of the China Open 500 Event on Sense of Community: Comparisons of Volunteers’ Pre- and Post-Event Perceptions," Sustainability, MDPI, vol. 15(8), pages 1-21, April.

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