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A model to measure sustainable development in the hotel industry: A comparative study

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Listed:
  • Manuel Suárez‐Cebador
  • Juan Carlos Rubio‐Romero
  • Joaquim Pinto‐Contreiras
  • German Gemar

Abstract

Despite measurement difficulties, several studies have recognized the importance of corporate social responsibility (CSR) as a tool to promote sustainability. The aim of this paper is to design a model to measure the implementation of CSR practices in hotels in two well‐known tourist regions, namely the Algarve in Portugal and the Costa del Sol in Spain. To do this, a Delphi method was applied: 16 experts from the two regions were asked to quantify the desirability of implementing 32 CSR practices in three areas: environmental, social, and economic. As a result, a three‐dimensional model was constructed to provide a quantitative overview of the hotel industry's commitment to and preferences in implementing CSR practices. Despite the high level of consistency between the two groups, statistically significant differences were found in the priority assigned to four CSR practices.

Suggested Citation

  • Manuel Suárez‐Cebador & Juan Carlos Rubio‐Romero & Joaquim Pinto‐Contreiras & German Gemar, 2018. "A model to measure sustainable development in the hotel industry: A comparative study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 722-732, September.
    • Handle: RePEc:wly:corsem:v:25:y:2018:i:5:p:722-732
    DOI: 10.1002/csr.1489
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    4. Heesup Han & Bee‐Lia Chua & Antonio Ariza‐Montes & Elena‐Nicoleta Untaru, 2020. "Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1851-1864, July.
    5. María D. López‐Gamero & José F. Molina‐Azorín & Jorge Pereira‐Moliner & Eva M. Pertusa‐Ortega, 2023. "Agility, innovation, environmental management and competitiveness in the hotel industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 548-562, March.
    6. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "Challenges of Spa Tourism in Andalusia: Experts’ Proposed Solutions," IJERPH, MDPI, vol. 18(4), pages 1-17, February.
    7. Giovanni Peira & Davide Longo & Francesca Pucciarelli & Alessandro Bonadonna, 2021. "Rural Tourism Destination: The Ligurian Farmers’ Perspective," Sustainability, MDPI, vol. 13(24), pages 1-15, December.
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    9. Miguel Ángel Moliner‐Tena & Diego Monferrer‐Tirado & Marta Estrada‐Guillén & Lidia Vidal‐Meliá, 2023. "Sustainable service ecosystems from the transformative value perspective: A study in tourism destinations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 342-357, January.
    10. María Rosario González‐Rodríguez & María Carmen Díaz‐Fernández, 2020. "Customers' corporate social responsibility awareness as antecedent of repeat behaviour intention," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1294-1306, May.
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