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Labelling and sustainability in the green food economy: Perception among millennials with a good cultural background

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Listed:
  • Luigi Bollani
  • Giovanni Peira
  • Erica Varese
  • Enrico Nesi
  • Maria Beatrice Pairotti
  • Alessandro Bonadonna

Abstract

European consumers are more and more showing the desire to evaluate how food products are sustainable in all their different aspects (environmental, social and economic) through the acquisition of various fundamentals like the origin of products or the distribution channels. Food operators try communicating different meanings of the sustainability idea to final consumers by integrating into labels information underlining some specificities of the production cycle, in order to evaluate potential environmental impacts. In this context, the present study aims at identifying - using a sample survey - students? perception of the concept of sustainability and of the related labels used to communicate it. The results highlight that these instruments have reached the goal only in part.

Suggested Citation

  • Luigi Bollani & Giovanni Peira & Erica Varese & Enrico Nesi & Maria Beatrice Pairotti & Alessandro Bonadonna, 2017. "Labelling and sustainability in the green food economy: Perception among millennials with a good cultural background," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2017(2), pages 83-101.
    • Handle: RePEc:fan:rissri:v:html10.3280/riss2017-002007
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    2. Eloi Jorge & Ernesto Lopez-Valeiras & Maria Beatriz Gonzalez-Sanchez, 2020. "The Importance Given to Food Naturalness Attributes by Millennial University Students," Sustainability, MDPI, vol. 12(2), pages 1-13, January.
    3. Michelle Bonera & Anna Paola Codini & Giulia Miniero, 2020. "The great Millennials’ trouble: leading or confused green generation? An Italian insight," Italian Journal of Marketing, Springer, vol. 2020(4), pages 289-308, December.
    4. Luigi Bollani & Alessandro Bonadonna & Giovanni Peira, 2019. "The Millennials’ Concept of Sustainability in the Food Sector," Sustainability, MDPI, vol. 11(10), pages 1-19, May.
    5. Gennaro Civero & Vincenzo Rusciano & Debora Scarpato & Mariarosaria Simeone, 2021. "Food: Not Only Safety, but Also Sustainability. The Emerging Trend of New Social Consumers," Sustainability, MDPI, vol. 13(23), pages 1-15, November.

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