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Successful localization programs in China: an important element in strategy implementation

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  • Fryxell, Gerald E.
  • Butler, John
  • Choi, Amanda

Abstract

Globalization has resulted in firms increasingly establishing operations in other countries, often as a way to reduce costs. Localizing management, by replacing expatriates with locals further reduces operating costs, can be important to successful strategy implementation. This study examined expatriate localization programs in 67 multinational firms operating within the Peoples' Republic of China (PRC). The results show that planning aspects of a localization program and efforts to improve selection have significant, positive effects on the program's success.

Suggested Citation

  • Fryxell, Gerald E. & Butler, John & Choi, Amanda, 2004. "Successful localization programs in China: an important element in strategy implementation," Journal of World Business, Elsevier, vol. 39(3), pages 268-282, August.
  • Handle: RePEc:eee:worbus:v:39:y:2004:i:3:p:268-282
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    7. Geovana Alves de Lima Fedato & Vanessa Martins Pires & Guilherme Trez, 2017. "The Future of Research in Strategy Implementation in the BRICS Context," Brazilian Business Review, Fucape Business School, vol. 14(3), pages 288-303, May.
    8. Li, Julie Juan & Zheng Zhou, Kevin & Lam, Simon S.K. & Tse, David K., 2006. "Active trust development of local senior managers in international subsidiaries," Journal of Business Research, Elsevier, vol. 59(1), pages 73-80, January.
    9. Lucía Isabel García Cebrián & Antonio Muñoz Porcar, 2010. "Potencial de las comarcas aragonesas para la localización industrial. Implicaciones para las autoridades públicas," Revista de Estudios Regionales, Universidades Públicas de Andalucía, vol. 2, pages 177-197.
    10. Ng, Paul Wai-Kit & Lau, Chung-Ming & Nyaw, Mee-Kau, 2007. "The effect of trust on international joint venture performance in China," Journal of International Management, Elsevier, vol. 13(4), pages 430-448, December.
    11. Nan Zhou & Heli Wang, 0. "Foreign subsidiary CSR as a buffer against parent firm reputation risk," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 0, pages 1-27.
    12. Jack Pegram & Gioia Falcone & Athanasios Kolios, 2018. "A Review of Job Role Localization in the Oil and Gas Industry," Energies, MDPI, vol. 11(10), pages 1-18, October.
    13. Alessandra L. González, . "Insider’s advantage: when foreign firms do not capture opportunity in the local labour market," UNCTAD Transnational Corporations Journal, United Nations Conference on Trade and Development.
    14. Li, Chun-Sheng Joseph & Lee, Po-Yen & Liou, James J.H., 2018. "Exploring the staff localization of Taiwanese MNC subsidiaries in China: Effects of size, operation time, location, and local-market focus," Journal of Business Research, Elsevier, vol. 88(C), pages 20-27.
    15. Liu, Xiaohui & Gao, Lan & Lu, Jiangyong & Lioliou, Eleni, 2016. "Environmental risks, localization and the overseas subsidiary performance of MNEs from an emerging economy," Journal of World Business, Elsevier, vol. 51(3), pages 356-368.
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