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Does authenticity really affect behavior? The case of the Strasbourg Christmas Market

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  • Castéran, Herbert
  • Roederer, Claire

Abstract

The study of tourism has made authenticity a central issue. Based on the case of the Strasbourg Christmas Market, a successful annual tourist event, this research combines qualitative and quantitative data to analyze how the perception of authenticity is constructed and how authenticity can explain behavior. The dimensions of authenticity of a tourist site (Camus, 2010), namely originality, in the sense that the market is seen as ‘an original’, and a lack of artificial components, clearly explain differences in visiting frequency in the case of the Strasbourg Christmas Market. In addition, based on our data, we assess the financial value of authenticity and show that authenticity, a concept whose value is sometimes intensely questioned, can indeed be operationalized.

Suggested Citation

  • Castéran, Herbert & Roederer, Claire, 2013. "Does authenticity really affect behavior? The case of the Strasbourg Christmas Market," Tourism Management, Elsevier, vol. 36(C), pages 153-163.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:153-163
    DOI: 10.1016/j.tourman.2012.11.012
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    References listed on IDEAS

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    1. Sandra Camus, 2010. "L'authenticité d'un site touristique, ses antécédents et ses conséquences sur le touriste," Post-Print hal-00565502, HAL.
    2. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    3. Michael B. Beverland & Francis J. Farrelly, 2010. "The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 838-856, February.
    4. Richard A. Peterson, 2005. "In Search of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1083-1098, July.
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    Cited by:

    1. Akhoondnejad, Arman, 2016. "Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival," Tourism Management, Elsevier, vol. 52(C), pages 468-477.
    2. Farrelly, Francis & Kock, Florian & Josiassen, Alexander, 2019. "Cultural heritage authenticity: A producer view," Annals of Tourism Research, Elsevier, vol. 79(C).
    3. Gwarlann Kerviler & Nico Heuvinck & Elodie Gentina, 2022. "“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality," Journal of Business Ethics, Springer, vol. 179(1), pages 89-110, August.
    4. Gianpaolo Basile & Aurora Cavallo, 2020. "Rural Identity, Authenticity, and Sustainability in Italian Inner Areas," Sustainability, MDPI, vol. 12(3), pages 1-22, February.
    5. Di Wu & Caiyun Shen & Enxu Wang & Yaoyao Hou & Jun Yang, 2019. "Impact of the Perceived Authenticity of Heritage Sites on Subjective Well-Being: A Study of the Mediating Role of Place Attachment and Satisfaction," Sustainability, MDPI, vol. 11(21), pages 1-19, November.
    6. Wenwen Shang & Qing Yuan & Nan Chen, 2020. "Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations," Sustainability, MDPI, vol. 12(7), pages 1-23, April.
    7. Moore, Kevin & Buchmann, Annæ & Månsson, Maria & Fisher, David, 2021. "Authenticity in tourism theory and experience. Practically indispensable and theoretically mischievous?," Annals of Tourism Research, Elsevier, vol. 89(C).
    8. Kichan Nam & Christopher S. Dutt & Jeff Baker, 2023. "Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites," Information Systems Frontiers, Springer, vol. 25(3), pages 1219-1237, June.
    9. Nevena Radoynovska & Brayden G. King, 2019. "To Whom Are You True? Audience Perceptions of Authenticity in Nascent Crowdfunding Ventures," Organization Science, INFORMS, vol. 30(4), pages 781-802, July.
    10. Muhammad Hasnain Abbas Naqvi & Yushi Jiang & Mishal Hasnain Naqvi & Miao Miao & Changyong Liang & Shafaqat Mehmood, 2018. "The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
    11. Tan, Wee-Kheng & Huang, Shih-Yin, 2020. "Why visit theme parks? A leisure constraints and perceived authenticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    12. Tonghao Zhang & Ping Yin & Yuanxiang Peng, 2021. "Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    13. Ikrame Selkani, 2018. "Festival Attractiveness Literature Review," International Journal of World Policy and Development Studies, Academic Research Publishing Group, vol. 4(9), pages 89-97, 11-2018.
    14. Brida, Juan Gabriel & Meleddu, Marta & Tokarchuk, Oksana, 2017. "Use value of cultural events: The case of the Christmas markets," Tourism Management, Elsevier, vol. 59(C), pages 67-75.
    15. Bình Nghiêm-Phú & Hồng Long Phạm, 2022. "Local Residents’ Attitudes Toward Reopening Inbound Tourism Amid COVID-19: A Study in Vietnam," SAGE Open, , vol. 12(2), pages 21582440221, May.
    16. Brida, Juan Gabriel & Tokarchuk, Oksana, 2017. "Tourists' spending and adherence to shopping plans: The case of the christmas market in Merano, Italy," Tourism Management, Elsevier, vol. 61(C), pages 55-62.
    17. Juan Gabriel Brida & Oksana Tokarchuk, 2015. "Keeping Mental Budgets: Visitors' Spending at a Christmas Market," Tourism Economics, , vol. 21(1), pages 67-82, February.
    18. Balázs Kovács & Glenn R. Carroll & David W. Lehman, 2014. "Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant Domain," Organization Science, INFORMS, vol. 25(2), pages 458-478, April.
    19. Lee, Sean & Sung, Billy & Phau, Ian & Lim, Aaron, 2019. "Communicating authenticity in packaging of Korean cosmetics," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 202-214.
    20. Pantas H. Silaban & Andri D.K. Silalahi & Edgar Octoyuda & Donita Panjaitan, 2020. "The Role of Authenticity and Satisfaction on Tourists' Revisit Intention at Air Soda Destination," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 365-376.
    21. Alexander, Andrew & Teller, Christoph & Wood, Steve, 2020. "Augmenting the urban place brand – On the relationship between markets and town and city centres," Journal of Business Research, Elsevier, vol. 116(C), pages 642-654.

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