IDEAS home Printed from https://ideas.repec.org/a/bjz/ajisjr/172.html
   My bibliography  Save this article

Dimensions of Authenticity in Malay Cuisine from Experts’ Perspectives

Author

Listed:
  • Humairah Hamzah
  • Muhammad Shahrim Ab Karim
  • Mohiddin Othman
  • Azimi Hamzah

Abstract

Food authenticity is defined as the originality and genuine of Malay cuisine in various aspects. It is an important element in portraying the family identity, culture and heritage of Malay community in Malaysia. Food experts including professional chefs and cooks are believed the parties that still practising and maintaining the authenticity of Malay cuisine in today’s scenario. Hence, in-depth interviews were individually conducted among the Malay food experts (n=15) in each State in Peninsular Malaysia to seek how an experts interprets the meaning and characteristics of authenticity in Malay cuisine that influenced the taste of the food. Technically, the food experts were chosen based on the diverse understanding, skills and experiences in Malay cuisine. Furthermore, the interview data were strengthened with extensive observation in their food outlets. Consequently, data analysis by using a self determination theory approach revealed that Malay food experts’ personality and motivation were directly accessed them to view the authenticity of Malay cuisine in three dimensions. There were consists of family culture (relational orientation, value, cooking skill, cooking method, cooking utensil and cooking ingredients), self interest (hobby, passion, permanent job, financial and events), and awareness (authentic taste, texture and appearance, modification, and alteration) characteristics. In a nutshell, these empirical findings demonstrated how a model of dimensions of authenticity in Malay cuisine and the characteristics able to influence the authentic taste of the cuisine from the experts’ perspective and served as guidance for future researches and interventions in Malay cuisine authenticity.

Suggested Citation

  • Humairah Hamzah & Muhammad Shahrim Ab Karim & Mohiddin Othman & Azimi Hamzah, 2013. "Dimensions of Authenticity in Malay Cuisine from Experts’ Perspectives," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 2, November.
    • Handle: RePEc:bjz:ajisjr:172
    DOI: 10.5901/ajis.2013.v2n3p369
    as

    Download full text from publisher

    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/1429
    Download Restriction: no
    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/1429/1452
    Download Restriction: no
    File URL: https://libkey.io/10.5901/ajis.2013.v2n3p369?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    2. Richard A. Peterson, 2005. "In Search of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1083-1098, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Castéran, Herbert & Roederer, Claire, 2013. "Does authenticity really affect behavior? The case of the Strasbourg Christmas Market," Tourism Management, Elsevier, vol. 36(C), pages 153-163.
    2. Susan Standing & Craig Standing, 2019. "Innovating Authentically: Cultural Differentiation in the Animation Sector," Systemic Practice and Action Research, Springer, vol. 32(5), pages 557-571, October.
    3. June-Hyuk Kwon & Sally Kim & Yong-Ki Lee & Kisang Ryu, 2021. "Characteristics of Social Media Content and Their Effects on Restaurant Patrons," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    4. Farrelly, Francis & Kock, Florian & Josiassen, Alexander, 2019. "Cultural heritage authenticity: A producer view," Annals of Tourism Research, Elsevier, vol. 79(C).
    5. David W. Lehman & Balázs Kovács & Glenn R. Carroll, 2014. "Conflicting Social Codes and Organizations: Hygiene and Authenticity in Consumer Evaluations of Restaurants," Management Science, INFORMS, vol. 60(10), pages 2602-2617, October.
    6. Cornelis, Erlinde & Peter, Paula C., 2017. "The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images," Journal of Business Research, Elsevier, vol. 77(C), pages 102-112.
    7. Sardaro, Ruggiero & La Sala, Piermichele & De Pascale, Gianluigi & Faccilongo, Nicola, 2021. "The conservation of cultural heritage in rural areas: Stakeholder preferences regarding historical rural buildings in Apulia, southern Italy," Land Use Policy, Elsevier, vol. 109(C).
    8. Cucari, Nicola & Wankowicz, Ewa & Esposito De Falco, Salvatore, 2019. "Rural tourism and Albergo Diffuso: A case study for sustainable land-use planning," Land Use Policy, Elsevier, vol. 82(C), pages 105-119.
    9. Bhattacharya Ananya & Dutta Madhura & Waelde Charlotte, 2021. "Designing Heritage-Sensitive IP and Marketing Strategies for ICH-Based Creative Economy," Culture. Society. Economy. Politics, Sciendo, vol. 1(2), pages 72-87, December.
    10. Rickly, Jillian M., 2022. "A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity," Annals of Tourism Research, Elsevier, vol. 92(C).
    11. Zakkiya Khan & Raymund Königk & Chrisna Plessis, 2024. "A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design," Corporate Reputation Review, Palgrave Macmillan, vol. 27(2), pages 93-105, May.
    12. Julie Guidry Moulard & Randle D. Raggio & Judith Anne Garretson Folse, 2021. "Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 96-118, January.
    13. Bang Nguyen-Viet & Si Van Nguyen, 2023. "Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism," SAGE Open, , vol. 13(4), pages 21582440231, December.
    14. Hugues Jeannerat, 2013. "Staging experience, valuing authenticity: Towards a market perspective on territorial development," GRET Publications and Working Papers 05-13, GRET Group of Research in Territorial Economy, University of Neuchâtel.
    15. Daina Mazutis & Natalie Slawinski, 2015. "Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 131(1), pages 137-150, September.
    16. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    17. Jean-Fabrice Lebraty & Katia Lobre, 2010. "Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité," Post-Print halshs-00545780, HAL.
    18. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    19. Goldstein, Guy A. & Carpenter, Gregory S., 2022. "Legitimately luxurious: Creating authentic luxury brands," Business Horizons, Elsevier, vol. 65(5), pages 631-642.
    20. Zerva, Konstantina, 2015. "Visiting authenticity on Los Angeles Gang Tours: Tourists backstage," Tourism Management, Elsevier, vol. 46(C), pages 514-527.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjz:ajisjr:172. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Richtmann Publishing Ltd (email available below). General contact details of provider: https://www.richtmann.org/journal/index.php/ajis .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.