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Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility

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  • Daina Mazutis
  • Natalie Slawinski

Abstract

This article explores the relationship between corporate social responsibility (CSR) and authenticity by developing a framework that explains the characteristics of CSR activities that lead to a perception by stakeholders that a firm’s CSR efforts are genuine. Drawing on the authenticity literature, we identify two core dimensions of authenticity that impact stakeholder perceptions of CSR: distinctiveness and social connectedness. Distinctiveness captures the extent to which a firm’s CSR activities are aligned with their core mission, vision and values while social connectedness refers to the degree to which an organization’s CSR efforts are embedded in a larger social context. We use this framework to explore the question ‘when are a firm’s CSR efforts most likely to be perceived as authentic by stakeholders?’ and find that both of these dimensions are necessary; social connectedness or distinctiveness alone are necessary but insufficient conditions for perceptions of authenticity to occur. A detailed exploration of authenticity, therefore, advances research in the CSR domain that may help mend the growing divide between business and society. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Daina Mazutis & Natalie Slawinski, 2015. "Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 131(1), pages 137-150, September.
    • Handle: RePEc:kap:jbuset:v:131:y:2015:i:1:p:137-150
    DOI: 10.1007/s10551-014-2253-1
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    References listed on IDEAS

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