Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
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DOI: 10.1016/j.jretconser.2024.103712
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Cited by:
- Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025. "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics 126230, London School of Economics and Political Science, LSE Library.
- Jauhari, Hemang & Kumar, Manish & Pandey, Jayesh, 2024. "Impact of transformational leadership on service delivery behaviours of frontline service employees," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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Keywords
Fashion brand; Customer-based brand equity; Multidimensional brand authenticity; Brand loyalty;All these keywords.
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