IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v32y2011i5p1159-1165.html
   My bibliography  Save this article

An examination of food tourist’s behavior: Using the modified theory of reasoned action

Author

Listed:
  • Kim, Young Hoon
  • Kim, MinCheol
  • Goh, Ben K.

Abstract

A number of studies have been conducted to examine the behavior of tourists. However, there has been little research done on food tourism examining food tourist’s behavior. Food tourism is one of the fastest growing industries and areas of interest in the tourism industry today. The current study provides an integrated approach to understand the effect of food tourists’ behavior based on perceived value and satisfaction as it relates to their intention to revisit using the modified theory of reasoned action (TRA). The purpose of this study was to examine the effects of perceived value on intention to revisit (H1) and satisfaction (H2), and satisfaction on intention to revisit (H3). Empirical findings indicated that H1, H2, and H3 were supported significantly in this study (p<0.01). H1 was supported (β=0.67) showing the perceived value is the antecedent of satisfaction. H2 and 3 suggested that attendees’ intention to revisit is predicted by the perceived value (β=0.13) and satisfaction (β=0.67) respectively. The most significant contribution of this study is a theoretical understanding with empirical results using the new factors (i.e., perceived value, satisfaction, and intention to revisit) in the context of the modified TRA rather than using the original factors. The implications will be very useful for food festival organizers as well as destination marketing organizations.

Suggested Citation

  • Kim, Young Hoon & Kim, MinCheol & Goh, Ben K., 2011. "An examination of food tourist’s behavior: Using the modified theory of reasoned action," Tourism Management, Elsevier, vol. 32(5), pages 1159-1165.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:5:p:1159-1165
    DOI: 10.1016/j.tourman.2010.10.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517710002141
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2010.10.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Erickson, Gary M & Johansson, Johny K & Chao, Paul, 1984. "Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(2), pages 694-699, September.
    2. ., 1994. "Consumer Behaviour," Chapters, in: Geoffrey M. Hodgson & Warren J. Samuels & Marc R. Tool (ed.), The Elgar Companion to Institutional and Evolutionary Economics, volume 0, chapter 15, Edward Elgar Publishing.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Akhoondnejad, Arman, 2016. "Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival," Tourism Management, Elsevier, vol. 52(C), pages 468-477.
    2. Ye, Zi & Clarke, Graham & Newing, Andy, 2021. "Estimating small-area demand of urban tourist for groceries: The case of Greater London," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    3. Sung, Yung-Kun & Su, Ching-Shu & Chang, Wei-Chao, 2016. "The quality and value of Hualien’s Amis Harvest Festival," Annals of Tourism Research, Elsevier, vol. 56(C), pages 128-131.
    4. Tolga Fahri ÇAKMAK & Figen SEVİNÇ, 0. "A Conceptual Framework of Raw Food Diet and Living Foods in Consumption Culture," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 4(2), pages 83-92.
    5. George Chatzinakos, 2016. "Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 4(2), pages 110-125, October.
    6. Lau, Chammy & Li, Yiping, 2019. "Analyzing the effects of an urban food festival: A place theory approach," Annals of Tourism Research, Elsevier, vol. 74(C), pages 43-55.
    7. Prayag, Girish & Hosany, Sameer & Nunkoo, Robin & Alders, Taila, 2013. "London residents' support for the 2012 Olympic Games: The mediating effect of overall attitude," Tourism Management, Elsevier, vol. 36(C), pages 629-640.
    8. Muhammad Hasnain Abbas Naqvi & Yushi Jiang & Mishal Hasnain Naqvi & Miao Miao & Changyong Liang & Shafaqat Mehmood, 2018. "The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
    9. Che, Maohao & Wong, Yiik Diew & Lum, Kit Meng & Wang, Xueqin, 2021. "Interaction behaviour of active mobility users in shared space," Transportation Research Part A: Policy and Practice, Elsevier, vol. 153(C), pages 52-65.
    10. Jian Yang & Jian Ming Luo & Ivan Ka Wai Lai, 2021. "Construction of Leisure Consumer Loyalty from Cultural Identity—A Case of Cantonese Opera," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    11. Organ, Kate & Koenig-Lewis, Nicole & Palmer, Adrian & Probert, Jane, 2015. "Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices," Tourism Management, Elsevier, vol. 48(C), pages 84-99.
    12. Ikrame Selkani, 2018. "Festival Attractiveness Literature Review," International Journal of World Policy and Development Studies, Academic Research Publishing Group, vol. 4(9), pages 89-97, 11-2018.
    13. Bin Wang & Zhaoping Yang & Fang Han & Hui Shi, 2016. "Car Tourism in Xinjiang: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty," Sustainability, MDPI, vol. 9(1), pages 1-16, December.
    14. Oshimi, Daichi & Harada, Munehiko, 2019. "Host residents’ role in sporting events: The city image perspective," Sport Management Review, Elsevier, vol. 22(2), pages 263-275.
    15. Barnes, Stuart J. & Mattsson, Jan, 2017. "Understanding collaborative consumption: Test of a theoretical model," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 281-292.
    16. María Ángeles Plaza-Mejía & Nuria Porras-Bueno & David Flores-Ruiz, 2020. "The Jungle of Support: What Do We Really Mean When We Say “Residents’ Support”?," Sustainability, MDPI, vol. 12(18), pages 1-27, September.
    17. Jae Ho Lee & David Matarrita-Cascante, 2019. "Gardeners’ Past Gardening Experience and Its Moderating Effect on Community Garden Participation," Sustainability, MDPI, vol. 11(12), pages 1-16, June.
    18. Bo Pu & Min Teah & Ian Phau, 2019. "Hot Chili Peppers, Tears and Sweat: How Experiencing Sichuan Cuisine will Influence Intention to Visit City of Origin," Sustainability, MDPI, vol. 11(13), pages 1-16, June.
    19. Movahed Ali & Ghasemi Moslem & Gholamalifard Nasrin, 2020. "An Analysis of the Culinary Tourism Experience between Gender Groups in Iran," Quaestiones Geographicae, Sciendo, vol. 39(1), pages 99-108, March.
    20. Jiamin Liu & Eusebio Chiahsin Leou & Chaozhan Chen & Xi Li, 2023. "Can Trust Bring Satisfaction to the Festival Under Pandemic?," SAGE Open, , vol. 13(1), pages 21582440221, January.
    21. Jing Li & Guangquan Dai & Jinwen Tang & Ying Chen, 2020. "Conceptualizing Festival Attractiveness and Its Impact on Festival Hosting Destination Loyalty: A Mixed Method Approach," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    22. María-Dolores Sánchez-Sánchez & Carmen De Pablos-Heredero & José-Luis Montes-Botella, 2021. "The Internal Demand of Cultural Tourism: Understanding Satisfaction and Fidelity to Destination in Spain through a Non-Linear Structural Model," Sustainability, MDPI, vol. 13(23), pages 1-18, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Hui & Xu, Yunjie & Huang, Lihua, 2021. "When less is more? The contingent effect of product supply limitation in the release of new electronic products," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    2. Clinton Amos & Anthony Allred & Lixuan Zhang, 2017. "Do Biodegradable Labels Lead to an Eco-safety Halo Effect?," Journal of Consumer Policy, Springer, vol. 40(3), pages 279-298, September.
    3. Pedro Longart & Eugenia Wickens & Ali Bakir, 2016. "Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(2), pages 173-190.
    4. Antonio De Pin, 2013. "The Opportunities of Made in Italy Food in Chinese Market," Working Papers 2013: 15, Department of Economics, University of Venice "Ca' Foscari".
    5. Erjon Nexhipi, 2022. "The difference in consumer attitudes of locally grown apples with imported apples. the case of Korca Region, Albania:," Technium Social Sciences Journal, Technium Science, vol. 37(1), pages 250-264, November.
    6. Aby Abraham & Sanjay Patro, 2014. "‘Country-of-Origin’ Effect and Consumer Decision-making," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 309-318, August.
    7. Leonidas Hatzithomas & Christina Boutsouki & Fotini Theodorakioglou & Evanthia Papadopoulou, 2021. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-16, August.
    8. Aspers, Patrik, 2006. "Global garment markets in chains," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 8(1), pages 18-22.
    9. Ana Maria Parente Laverde, 2014. "Country of origin effect: the case of colombian automobile consumers," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, December.
    10. Bruhn, Manfred & Schwarz, Jürgen & Batt, Verena, 2012. "Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 153-179.
    11. Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 1998. "Interactive effects of country of origin and product category on product evaluations," International Business Review, Elsevier, vol. 7(6), pages 591-615, November.
    12. repec:dau:papers:123456789/14326 is not listed on IDEAS
    13. Reichert, Michael Justus & Fantapié-Altobelli, Claudia, 2016. "Country-of-origin effects in industrial goods markets: Do country-of-origin image effects differ for different buying center members?," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(2), pages 623-649.
    14. Pei Xu & Zhigang Wang, 2014. "Country of origin and willingness to pay for pistachios: a chinese case," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 2(1), pages 1-16, December.
    15. Lee, Richard & Lockshin, Larry, 2011. "Halo effects of tourists’ destination image on domestic product perceptions," Australasian marketing journal, Elsevier, vol. 19(1), pages 7-13.
    16. Ryu, Jay Sang & L'Espoir Decosta, J.N. Patrick & Andéhn, Mikael, 2016. "From branded exports to traveler imports: Building destination image on the factory floor in South Korea," Tourism Management, Elsevier, vol. 52(C), pages 298-309.
    17. Liesbeth Colen & George Chryssochoidis & Pavel Ciaian & Federica Di Marcantonio, 2020. "Differences in composition of seemingly identical branded products: Impact on consumer purchase decisions and welfare," JRC Research Reports JRC118149, Joint Research Centre.
    18. Granzin, Kent L. & Olsen, Janeen E., 1998. "Americans' Choice of Domestic over Foreign Products: A Matter of Helping Behavior?," Journal of Business Research, Elsevier, vol. 43(1), pages 39-54, September.
    19. Pullman, Madeleine E. & Granzin, Kent L. & Olsen, Janeen E., 1997. "The efficacy of cognition- and emotion-based "buy domestic" appeals: Conceptualization, empirical test, and managerial implications," International Business Review, Elsevier, vol. 6(3), pages 209-231, June.
    20. Kloeckner, Heike & Langen, Nina & Hartmann, Monika, 2011. "Can COO Labeling be a Means of Pepper Differentiation: Quality Expectation and Taste Experience," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115963, European Association of Agricultural Economists.
    21. Dr. André Carlos Martins Menck & Dr. João Bento Oliveira, 2014. "Assessing the Impact of (Overly) Socially Desirable Brand Attributes in Choice Conjoint Tasks," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(3), pages 29-43, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:32:y:2011:i:5:p:1159-1165. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.