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The Internal Demand of Cultural Tourism: Understanding Satisfaction and Fidelity to Destination in Spain through a Non-Linear Structural Model

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  • María-Dolores Sánchez-Sánchez

    (Department of Applied Economy, Rey Juan Carlos University, 28032 Madrid, Spain)

  • Carmen De Pablos-Heredero

    (Department of Business Organization, Rey Juan Carlos University, 28032 Madrid, Spain)

  • José-Luis Montes-Botella

    (Department of Applied Economy, Rey Juan Carlos University, 28032 Madrid, Spain)

Abstract

The new habits of tourist consumption favor the rise of cultural tourism, either as the primary or complementary offer of a destination. Therefore, it is necessary to deepen the study of the behavior of cultural tourism demand. This research aims to develop a structural model that allows measuring the main variables that affect the satisfaction and loyalty of the internal demand of the cultural tourist to a heritage destination. The results are helpful for the design of tourism management. The hypotheses posited have been tested using non-linear structural equations (SEM), estimated with data from the National Statistics Institute on internal demand for cultural tourism in Spain ( n = 18,024). The results confirm the importance of socio-cultural variables and the tourist’s experience on fidelity to the visited destination. Furthermore, the negative relationship between the repetition of the visit and satisfaction is striking.

Suggested Citation

  • María-Dolores Sánchez-Sánchez & Carmen De Pablos-Heredero & José-Luis Montes-Botella, 2021. "The Internal Demand of Cultural Tourism: Understanding Satisfaction and Fidelity to Destination in Spain through a Non-Linear Structural Model," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13487-:d:696051
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    2. Ya-Juan Gao & Chiung-Ling Wang & Min-Ling Huang & Wei Guo, 2022. "A New Perspective of Sustainable Perception: Research on the Smellscape of Urban Block Space," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    3. Liting Zhou & Fei Ouyang & Yang Li & Jieling Zhan & Nadeem Akhtar & Muhammad Ittefaq, 2022. "Examining the Factors Influencing Tourists’ Destination: A Case of Nanhai Movie Theme Park in China," Sustainability, MDPI, vol. 14(18), pages 1-19, September.

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