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Car Tourism in Xinjiang: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty

Author

Listed:
  • Bin Wang

    (Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China
    University of Chinese Academy of Sciences, Beijing 100049, China)

  • Zhaoping Yang

    (Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China)

  • Fang Han

    (Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China)

  • Hui Shi

    (Xinjiang Institute of Ecology and Geography, Chinese Academy of Sciences, Urumqi 830011, China)

Abstract

This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destination image was explored and data were analysed using partial least squares structural equation modelling (PLS-SEM). The results show that perceived value and satisfaction are direct antecedents of destination loyalty. Above all, perceived value and tourist satisfaction mediate the relationship between destination image and loyalty. Finally, this study discusses the theoretical and management implications of the findings in order to boost the tourism industry in the context of car trips.

Suggested Citation

  • Bin Wang & Zhaoping Yang & Fang Han & Hui Shi, 2016. "Car Tourism in Xinjiang: The Mediation Effect of Perceived Value and Tourist Satisfaction on the Relationship between Destination Image and Loyalty," Sustainability, MDPI, vol. 9(1), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:9:y:2016:i:1:p:22-:d:86104
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    References listed on IDEAS

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    Cited by:

    1. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    2. Chris Zhu & Lawrence Hoc Nang Fong & Ziye Shang & Manrong Gan, 2022. "Rethinking the Impact of Theme Park Image on Perceived Value and Behavioral Intention: The Case of Chimelong Ocean Kingdom, China," Sustainability, MDPI, vol. 14(4), pages 1-15, February.
    3. José Álvarez-García & María De la Cruz Del Río-Rama & María Del Mar Miras-Rodríguez, 2017. "How Do Quality Practices Affect the Results?: The Experience of Thalassotherapy Centres in Spain," Sustainability, MDPI, vol. 9(4), pages 1-19, April.

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