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Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market

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  • Wu, Jih-Hwa
  • Wu, Chih-Wen
  • Lee, Chin-Tarn
  • Lee, Hsiao-Jung

Abstract

This study examines the antecedents of purchase intention and the relation between purchase intention and image, risk, value, and perceived usefulness in the electric motorcycle market. The paper investigates a number of important questions concerning how image, risk, value, and perceived usefulness affect purchase intention. This article offers suggestions for campaigns aiming at increasing consumer demand for green products, including motorcycles. The technology acceptance model provides a theoretical framework in which to analyze consumer attitudes toward green purchase intentions in the motorcycle market. This study proposes and tests an integrative model to examine relations among service image, risk, value, perceived usefulness, and purchase intention. Structural equation modeling and fuzzy set qualitative comparative analysis (fsQCA) provide techniques for analyzing survey data from 305 potential motorcycle users. Results support the argument that image, risk, value, and perceived usefulness are key determinants of purchase intention. The paper also discusses theoretical and managerial implications of the research findings.

Suggested Citation

  • Wu, Jih-Hwa & Wu, Chih-Wen & Lee, Chin-Tarn & Lee, Hsiao-Jung, 2015. "Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market," Journal of Business Research, Elsevier, vol. 68(4), pages 829-833.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:4:p:829-833
    DOI: 10.1016/j.jbusres.2014.11.036
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    3. Paillé, Pascal & Amara, Nabil & Halilem, Norrin, 2018. "Greening the workplace through social sustainability among co-workers," Journal of Business Research, Elsevier, vol. 89(C), pages 305-312.
    4. Tanto Adi Waluyo & Muhammad Zudhy Irawan & Dewanti, 2022. "Adopting Electric Motorcycles for Ride-Hailing Services: Influential Factors from Driver’s Perspective," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
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    7. Lorena Cadavid & Kathleen Salazar-Serna, 2021. "Mapping the Research Landscape for the Motorcycle Market Policies: Sustainability as a Trend—A Systematic Literature Review," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    8. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
    9. Herberz, Mario & Hahnel, Ulf J.J. & Brosch, Tobias, 2020. "The importance of consumer motives for green mobility: A multi-modal perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 102-118.
    10. Dinh Van Hiep & Nam Hoai Tran & Nguyen Anh Tuan & Tran Manh Hung & Ngo Viet Duc & Hoang Tung, 2023. "Assessment of Electric Two-Wheelers Development in Establishing a National E-Mobility Roadmap to Promote Sustainable Transport in Vietnam," Sustainability, MDPI, vol. 15(9), pages 1-25, April.
    11. Nguyen-Phuoc, Duy Quy & Truong, Thi Minh & Nguyen, Minh Hieu & Pham, Huong-Giang & Li, Zhi-Chun & Oviedo-Trespalacios, Oscar, 2024. "What factors influence the intention to use electric motorcycles in motorcycle-dominated countries? An empirical study in Vietnam," Transport Policy, Elsevier, vol. 146(C), pages 193-204.
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    13. Le-Trong Hieu & Nguyen Xuan Khoa & Ocktaeck Lim, 2021. "An Investigation on the Effects of Input Parameters on the Dynamic and Electric Consumption of Electric Motorcycles," Sustainability, MDPI, vol. 13(13), pages 1-13, June.
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    16. Evandro Luiz Lopes & Ricardo Teixeira Veiga, 2019. "Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 550-566, September.
    17. Nguyen-Phuoc, Duy Quy & Nguyen, Nguyen An Ngoc & Tran, Phuong Thi Kim & Pham, Huong-Giang & Oviedo-Trespalacios, Oscar, 2023. "The influence of environmental concerns and psychosocial factors on electric motorbike switching intention in the global south," Journal of Transport Geography, Elsevier, vol. 113(C).
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    19. Chen, Ching-Fu & Eccarius, Timo & Su, Pin-Chi, 2021. "The role of environmental concern in forming intentions for switching to electric scooters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 154(C), pages 129-144.
    20. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    21. Getie Andualem Imiru, 2023. "The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 15(1), pages 1-31, July.
    22. Kalkbrenner, Bernhard J., 2019. "Residential vs. community battery storage systems – Consumer preferences in Germany," Energy Policy, Elsevier, vol. 129(C), pages 1355-1363.
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