Determinants of Buying Produce on Short-Video Platforms: The Impact of Social Network and Resource Endowment—Evidence from China
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- Chunfang Yang & Changming Cheng & Nanyang Cheng & Yifeng Zhang, 2023. "Research on the Impact of Internet Use on Farmers’ Adoption of Agricultural Socialized Services," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
- Giuseppe Timpanaro, 2023. "Agricultural Food Marketing, Economics and Policies," Agriculture, MDPI, vol. 13(4), pages 1-9, March.
- Kexiao Xie & Dongkai Lin & Weihan Zhu & Yongqiang Ma & Jiaxiong Qiu & Youcheng Chen & Zhidan Chen, 2023. "Analysis of Influencing Factors on the Willingness and Behavioral Consistency of Chinese Consumers to Purchase Tea via E-Commerce Platforms," Agriculture, MDPI, vol. 13(10), pages 1-17, September.
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Keywords
social network; resource endowment; agricultural products; consumers’ purchase behavior; short videos;All these keywords.
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