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An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience

Author

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  • Chenkuo Pai

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macao, China)

  • Sangguk Kang

    (Department of Tourism Management, College of Social Sciences, Gangneung-Wonju National Univesity, Jukheon-gil 7, Gangneung-si 25457, Gangwon-do, Korea)

  • Yumeng Liu

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macao, China)

  • Yingchuan Zheng

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macao, China)

Abstract

With the development of sustainable technology and the continuous innovation of people’s travel styles, smart tourism technology (STT) is widely used in various tourism fields. STT has changed the traditional travel experience while enhancing destination competitiveness. This study examines the relationships between perceived STT experience, travel experience, and revisit intention. A total of 312 valid questionnaires were collected from tourists who had the experience of using local STT in Macau. A structural equation modeling (SEM) was used to test the proposed model, and the results showed that perceived STT experience had a significant influence on the travel experience, and travel experience had a significant influence on revisit intention. The results of the research have provided valuable information for managers who are concerned about the development of STT. In addition, when designing and developing STT websites or programs, it provides effective references and suggestions for merchants or related developers of tourism destinations to formulate scientific strategies to deal with market competition, thereby enhancing the destination’s own competitiveness.

Suggested Citation

  • Chenkuo Pai & Sangguk Kang & Yumeng Liu & Yingchuan Zheng, 2021. "An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:1007-:d:483308
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    References listed on IDEAS

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    2. Sustacha, Inés & Baños Pino, José Francisco & del Valle, Eduardo, 2022. "Research trends in technology in the context of smart destinations: a bibliometric analysis and network visualization," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    3. Jahyun Goo & C. Derrick Huang & Chul Woo Yoo & Chulmo Koo, 2022. "Smart Tourism Technologies’ Ambidexterity: Balancing Tourist’s Worries and Novelty Seeking for Travel Satisfaction," Information Systems Frontiers, Springer, vol. 24(6), pages 2139-2158, December.
    4. Po-Yuan Su & Peng-Wei Hsiao & Kuo-Kuang Fan, 2023. "Investigating the Relationship between Users’ Behavioral Intentions and Learning Effects of VR System for Sustainable Tourism Development," Sustainability, MDPI, vol. 15(9), pages 1-27, April.
    5. Liyuan Deng & Dongning Li & Jiangjie Chen, 2023. "Compatibility as a Prerequisite: Research on the Factors Influencing the Continuous Use Intention of In-vehicle Games Based on Diffusion of Innovations Theory," SAGE Open, , vol. 13(4), pages 21582440231, December.

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