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Foreign tourists' intentions in visiting leisure farms

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  • Wu, Chih-Wen

Abstract

This study examines antecedents of visit intention for foreign tourists. The article explores the relationship of visit intention with brand image, functional attachment, motivation, experiential activities, and agriculture product sales in the leisure farm context. The study identifies five key antecedents of visit intention. Drawing on online survey and personal interview data from 1227 foreign tourists, empirical analysis tests predicted relationships. The conceptual model explores relationships among research constructs by using structural equation modeling (SEM) and fsQCA. Findings support the hypotheses that brand image, functional attachment, motivation, experiential activities, and agriculture product attitude are key drivers of visit intention. The paper also presents a discussion of theoretical and managerial implications of the research findings for the marketing of leisure farms. Results provide unique insights to help tourist farm entrepreneurs develop businesses capable of attracting foreign visitors.

Suggested Citation

  • Wu, Chih-Wen, 2015. "Foreign tourists' intentions in visiting leisure farms," Journal of Business Research, Elsevier, vol. 68(4), pages 757-762.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:4:p:757-762
    DOI: 10.1016/j.jbusres.2014.11.024
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    2. Kuo-Tsang Huang & Jen Chun Wang, 2015. "Greenhouse Gas Emissions of Tourism-Based Leisure Farms in Taiwan," Sustainability, MDPI, vol. 7(8), pages 1-18, August.
    3. Misirlis, Nikolaos & Lekakos, George & Vlachopoulou, Maro, 2018. "Associating Facebook Measurable Activities with Personality Traits: A Fuzzy Sets Approach," MPRA Paper 90100, University Library of Munich, Germany, revised 31 Mar 2018.
    4. Tseng, Shun-Yao & Wang, Ching-Nan, 2016. "Perceived risk influence on dual-route information adoption processes on travel websites," Journal of Business Research, Elsevier, vol. 69(6), pages 2289-2296.
    5. Gengeswari Krishnapillai & Kwok See Ying, 2017. "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 475-483.
    6. Berg, Nathan & Preston, Kate L., 2017. "Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 343-361.
    7. Gangmin Weng & Yue Pan & Jianpu Li, 2021. "Study on the Influencing Factors and Acting Path of the Sustainable Development of Rural Tourism Based on EEAM-ISM Model," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    8. Huang, Kuo-En & Wu, Jih-Hwa & Lu, Shiau-Yun & Lin, Yi-Chia, 2016. "Innovation and technology creation effects on organizational performance," Journal of Business Research, Elsevier, vol. 69(6), pages 2187-2192.
    9. Nuria Recuero Virto & María Francisca Blasco López & Juan Antonio Mondejar, 2021. "Willingness to Pay More: The Quest for Superstar Museums," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 101-114.
    10. Tang-Ping Chen & Ku-Yuan Lee & Pegdwende Moise Kabre & Chi-Ming Hsieh, 2020. "Impacts of Educational Agritourism on Students’ Future Career Intentions: Evidence from Agricultural Exchange Programs," Sustainability, MDPI, vol. 12(22), pages 1-19, November.
    11. Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.

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