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Brand harmonization in the international higher education market

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  • Hemsley-Brown, Jane
  • Goonawardana, Shivonne

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  • Hemsley-Brown, Jane & Goonawardana, Shivonne, 2007. "Brand harmonization in the international higher education market," Journal of Business Research, Elsevier, vol. 60(9), pages 942-948, September.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:9:p:942-948
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    References listed on IDEAS

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    1. Steven Kemp & Gary Madden & Michael Simpson, 1998. "Emerging Australian Education Markets: A Discrete Choice Model of Taiwanese and Indonesian Student Intended Study Destination," Education Economics, Taylor & Francis Journals, vol. 6(2), pages 159-169.
    2. Onkvisit, Sak & Shaw, John J., 1989. "Service marketing: Image, branding, and competition," Business Horizons, Elsevier, vol. 32(1), pages 13-18.
    3. Czarniawska, Barbara & Genell, Kristina, 2002. "Gone shopping? Universities on their way to the market," Scandinavian Journal of Management, Elsevier, vol. 18(4), pages 455-474, December.
    4. Ugar Yavas & Donald J. Shemwell, 1996. "Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 75-84, July.
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