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Gone shopping? Universities on their way to the market

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  • Czarniawska, Barbara
  • Genell, Kristina

Abstract

In most western countries there is a widely held opinion that, facing competition from other knowledge-producers, universities must change their identity from that of state-financed monopolies to self-financed participants in the knowledge-production markets. Together with a demand for specificity and differentiation, comes the need for comparability and similarity. In order to compete with other sites of knowledge production, universities must make themselves comparable to these. This standard problem is greeted with a standard solution: quality assurance, evaluation and ranking are standard procedures adopted in western Europe and in the countries of former Eastern Bloc. In this paper, we analyze this phenomenon and then illustrate its consequences with examples from current practice in four universities.

Suggested Citation

  • Czarniawska, Barbara & Genell, Kristina, 2002. "Gone shopping? Universities on their way to the market," Scandinavian Journal of Management, Elsevier, vol. 18(4), pages 455-474, December.
    • Handle: RePEc:eee:scaman:v:18:y:2002:i:4:p:455-474
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    Cited by:

    1. Vásquez, Consuelo & Sergi, Viviane & Cordelier, Benoit, 2013. "From being branded to doing branding: Studying representation practices from a communication-centered approach," Scandinavian Journal of Management, Elsevier, vol. 29(2), pages 135-146.
    2. Fabio Vinicius de Macedo Bergamo & Antônio Carlos Giuliani & Lesley Carina do Lago Attadia Galli, 2011. "Students’ loyalty and retention pattern for higher education institutions: a theoretical study based on the relationship marketing," Brazilian Business Review, Fucape Business School, vol. 8(2), pages 42-65, April.
    3. Anne Riviere & Marie Boitier, 2013. "La Professionnalisation Du Controle De Gestion En Question : Confrontation De Logiques Au Sein D'Une Universite Francaise," Post-Print hal-00996785, HAL.
    4. Päivikki Kuoppakangas & Kati Suomi & Jari Stenvall & Elias Pekkola & Jussi Kivistö & Tomi Kallio, 2019. "Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 147-171, December.
    5. Hemsley-Brown, Jane & Goonawardana, Shivonne, 2007. "Brand harmonization in the international higher education market," Journal of Business Research, Elsevier, vol. 60(9), pages 942-948, September.
    6. Anne Riviere & Marie Boitier, 2011. "Liberté et responsabilité des universités : Comment le contrôle de gestion participe à la construction d'un système de pilotage de la performance ?," Post-Print hal-00650567, HAL.
    7. Szyliowicz, Dara & Galvin, Tiffany, 2010. "Applying broader strokes: Extending institutional perspectives and agendas for international entrepreneurship research," International Business Review, Elsevier, vol. 19(4), pages 317-332, August.
    8. Nasirov, Shukhrat & Joshi, Amol M., 2023. "Minding the communications gap: How can universities signal the availability and value of their scientific knowledge to commercial organizations?," Research Policy, Elsevier, vol. 52(9).
    9. Federico COSENZ, 2013. "The Entrepreneurial University: A Preliminary Analysis Of The Main Managerial And Organisational Features Towards The Design Of Planning & Control Systems In European Academic Institutions," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(4), pages 19-36, December.
    10. Senia Kalfa & Adrian Wilkinson & Paul J Gollan, 2018. "The Academic Game: Compliance and Resistance in Universities," Work, Employment & Society, British Sociological Association, vol. 32(2), pages 274-291, April.
    11. Yuan, Ruizhi & Liu, Martin J. & Luo, Jun & Yen, Dorothy A., 2016. "Reciprocal transfer of brand identity and image associations arising from higher education brand extensions," Journal of Business Research, Elsevier, vol. 69(8), pages 3069-3076.

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