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Experts' Views About Defining Services Brands and the Principles of Services Branding

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  • de Chernatony, Leslie
  • Dall'Olmo Riley, Francesca

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  • de Chernatony, Leslie & Dall'Olmo Riley, Francesca, 1999. "Experts' Views About Defining Services Brands and the Principles of Services Branding," Journal of Business Research, Elsevier, vol. 46(2), pages 181-192, October.
    • Handle: RePEc:eee:jbrese:v:46:y:1999:i:2:p:181-192
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    References listed on IDEAS

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    1. George, William R. & Berry, Leonard L., 1981. "Guidelines for the advertising of services," Business Horizons, Elsevier, vol. 24(4), pages 52-56.
    2. Onkvisit, Sak & Shaw, John J., 1989. "Service marketing: Image, branding, and competition," Business Horizons, Elsevier, vol. 32(1), pages 13-18.
    3. John Diefenbach, 1992. "The Corporate Identity as the Brand," Palgrave Macmillan Books, in: John M. Murphy (ed.), Branding: A Key Marketing Tool, edition 0, chapter 16, pages 156-164, Palgrave Macmillan.
    4. Mohr, Lois A. & Bitner, Mary Jo, 1995. "The role of employee effort in satisfaction with service transactions," Journal of Business Research, Elsevier, vol. 32(3), pages 239-252, March.
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