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Service marketing: Image, branding, and competition

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  • Onkvisit, Sak
  • Shaw, John J.

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Suggested Citation

  • Onkvisit, Sak & Shaw, John J., 1989. "Service marketing: Image, branding, and competition," Business Horizons, Elsevier, vol. 32(1), pages 13-18.
    • Handle: RePEc:eee:bushor:v:32:y:1989:i:1:p:13-18
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    Cited by:

    1. M. Disli & K. Schoors, 2013. "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/867, Ghent University, Faculty of Economics and Business Administration.
    2. Hemsley-Brown, Jane & Goonawardana, Shivonne, 2007. "Brand harmonization in the international higher education market," Journal of Business Research, Elsevier, vol. 60(9), pages 942-948, September.
    3. Mobin Fatma & Zillur Rahman, 2017. "An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty," Service Science, INFORMS, vol. 9(2), pages 136-146, June.
    4. de Chernatony, Leslie & Dall'Olmo Riley, Francesca, 1999. "Experts' Views About Defining Services Brands and the Principles of Services Branding," Journal of Business Research, Elsevier, vol. 46(2), pages 181-192, October.
    5. Mohammed Shahedul Quader & Shanewaz Mahmood Sohel, 2018. "Strategic Brand Experience To Differentiate B2b Service Offering: A Case Study Analysis," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 23(1), pages 49-82.
    6. David D. C. Tarn, 2005. "Marketing-based tangibilisation for services," The Service Industries Journal, Taylor & Francis Journals, vol. 25(6), pages 747-772, September.
    7. Perunjodi Naidoo & Prabha Ramseook-Munhurrun, 2012. "The Brand Image Of A Small Island Destination: The Case Of Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 55-64.
    8. Mustafa Disli & Koen Schoors, 2019. "The Dynamic Effects Of Bank Rebranding And Familiarity Bias," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 19/955, Ghent University, Faculty of Economics and Business Administration.
    9. Elisabetta Raguseo & Claudio Vitari, 2017. "The Effect of Brand on the Impact of e-WOM on Hotels’ Financial Performance," Post-Print halshs-01656399, HAL.
    10. de Vries, A.G.B. & Pennings, H.P.G. & Block, J.H., 2013. "Trademark or patent? The effects of market structure, customer type and venture capital financing on start-ups' IP decisions," ERIM Report Series Research in Management ERS-2013-002-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    11. Somnath Mukherjee & Shradha Shivani, 2016. "Marketing Mix Influence on Service Brand Equity and Its Dimensions," Vision, , vol. 20(1), pages 9-23, March.
    12. Jin, Xin & Weber, Karin, 2013. "Developing and testing a model of exhibition brand preference: The exhibitors' perspective," Tourism Management, Elsevier, vol. 38(C), pages 94-104.
    13. Brady, Michael K. & Cronin, J. Joseph & Fox, Gavin L. & Roehm, Michelle L., 2008. "Strategies to offset performance failures: The role of brand equity," Journal of Retailing, Elsevier, vol. 84(2), pages 151-164.

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