IDEAS home Printed from https://ideas.repec.org/a/taf/jmkthe/v7y1996i2p75-84.html
   My bibliography  Save this article

Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education

Author

Listed:
  • Ugar Yavas
  • Donald J. Shemwell

Abstract

No abstract is available for this item.

Suggested Citation

  • Ugar Yavas & Donald J. Shemwell, 1996. "Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 75-84, July.
    • Handle: RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84
    DOI: 10.1300/J050v07n02_06
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1300/J050v07n02_06
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1300/J050v07n02_06?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shakeel Ahmed & Muhammad Hasnain Ali, 2022. "Institutional Service Quality, Word of Mouth and Institutional Image: An Empirical Study of Pakistani Universities," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(1), pages 18-30, March.
    2. Ramón Álvarez Vaz & Danny Freira & Elena Vernazza & Helena Alves, 2016. "Can students’ satisfaction indexes be applied the same way in different countries?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 101-118, July.
    3. Hemsley-Brown, Jane & Goonawardana, Shivonne, 2007. "Brand harmonization in the international higher education market," Journal of Business Research, Elsevier, vol. 60(9), pages 942-948, September.
    4. Marta Retamosa & Ángel Millán & Miguel Moital, 2020. "Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 57-77, May.
    5. Kudlats, Jerry & Money, Arthur & Hair, Joseph F., 2014. "Correspondence analysis: A promising technique to interpret qualitative data in family business research," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 30-40.
    6. Istvan ZSIGMOND & Timea PORTIK, 2017. "Communication Management in Educational Institutions," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Filosofie si Stiinte umaniste/ Logos Universality Mentality Education Novelty - Section: Philosophy and Humanistic Sciences, Editura Lumen, Department of Economics, vol. 5(2), pages 27-37, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:7:y:1996:i:2:p:75-84. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.