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Can students’ satisfaction indexes be applied the same way in different countries?

Author

Listed:
  • Ramón Álvarez Vaz

    (Facultad de Ciencias Económicas y de Administración)

  • Danny Freira

    (Facultad de Ciencias Económicas y de Administración)

  • Elena Vernazza

    (Facultad de Ciencias Económicas y de Administración)

  • Helena Alves

    (Universidad da Beira Interior)

Abstract

Student satisfaction indexes are important management tools for higher education institutions, and several studies have indicated generic models to measure them. However, the specific characteristics of education systems differ across countries; therefore, models of student satisfaction may not be as generalizable as expected. This article aims to study the applicability of a model of student satisfaction within state higher education in two different situations: Portugal and Uruguay. The index of higher education student satisfaction developed by Alves and Raposo (2007b) is taken as a basis, and it is tested in Uruguay. The results show that when applied to the Uruguayan system, the model presents lower performance, with three non-significant relationships, in connection with the expectations and word of mouth construct. The remaining relationships are maintained in both systems but sometimes with very different weights.

Suggested Citation

  • Ramón Álvarez Vaz & Danny Freira & Elena Vernazza & Helena Alves, 2016. "Can students’ satisfaction indexes be applied the same way in different countries?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 101-118, July.
    • Handle: RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0155-x
    DOI: 10.1007/s12208-016-0155-x
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    References listed on IDEAS

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    1. R. Eric Landrum & Rob Turrisi & Clayton Harless, 1998. "University Image: The Benefits of Assessment and Modeling," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 9(1), pages 53-68, March.
    2. Helena Alves & Mário Raposo, 2007. "Student Satisfaction Index in Portuguese Public Higher Education," The Service Industries Journal, Taylor & Francis Journals, vol. 27(6), pages 795-808, September.
    3. Ugar Yavas & Donald J. Shemwell, 1996. "Graphical Representation of University Image: A Correspondence AnalysisJournal of Marketing for Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 75-84, July.
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