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Knowledge co-creation: The role of tourism consultants

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  • Ruhanen, Lisa
  • Saito, Nozomi
  • Axelsen, Megan

Abstract

Within the field of development aid, there is evidence of a shift in the knowledge exchange process where consultants are transitioning from unidirectional knowledge transfer approaches to more interactive methods based on co-creation. However, there is limited discussion in the tourism literature about the nature of this shift and how it is impacting on tourism for development in practice. This paper reports on a qualitative study with 17 tourism consultants that sought to understand their roles and approaches towards the creation, development and exchange of knowledge with communities in developing countries. It was found that most consultants still adopt the role of expert disseminator of knowledge; evidence of co-creation approaches in consultancy practices was far less common.

Suggested Citation

  • Ruhanen, Lisa & Saito, Nozomi & Axelsen, Megan, 2021. "Knowledge co-creation: The role of tourism consultants," Annals of Tourism Research, Elsevier, vol. 87(C).
    • Handle: RePEc:eee:anture:v:87:y:2021:i:c:s0160738321000104
    DOI: 10.1016/j.annals.2021.103148
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    References listed on IDEAS

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    5. Jim Kitay & Christopher Wright, 2003. "Expertise and organizational boundaries: the varying roles of Australian management consultants," Asia Pacific Business Review, Taylor & Francis Journals, vol. 9(3), pages 21-40, March.
    6. Francisco J. García-Peñalvo & Miguel Á. Conde & Mark Johnson & Marc Alier, 2013. "Knowledge Co-Creation Process Based on Informal Learning Competences Tagging and Recognition," International Journal of Human Capital and Information Technology Professionals (IJHCITP), IGI Global, vol. 4(4), pages 18-30, October.
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    Cited by:

    1. Rafael Robina-Ramírez & Ana Leal-Solís & José Amelio Medina-Merodio & Rosa Estriegana-Valdehita, 2023. "From satisfaction to happiness in the co-creation of value: the role of moral emotions in the Spanish tourism sector," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3783-3804, August.
    2. Viken, Arvid & Höckert, Emily & Grimwood, Bryan S.R., 2021. "Cultural sensitivity: Engaging difference in tourism," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. João M. Lopes & Márcio Oliveira & Jorge Lopes & Umer Zaman, 2021. "Networks, Innovation and Knowledge Transfer in Tourism Industry: An Empirical Study of SMEs in Portugal," Social Sciences, MDPI, vol. 10(5), pages 1-17, April.
    4. Rui Zhang & Changxu Ji & Wenhuan Zhao & Ziyang Chen, 2024. "Analysis of the Factors Influencing the Knowledge Transfer to Villagers Working in Rural Tourism: a Multiple-Case Study in China," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 3551-3599, March.

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