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Cultural sensitivity: Engaging difference in tourism

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  • Viken, Arvid
  • Höckert, Emily
  • Grimwood, Bryan S.R.

Abstract

Cultural sensitivity is highly relevant but inadequately conceptualized in tourism contexts. This article explores and advances understanding of cultural sensitivity in relation to Arctic tourism where local and Indigenous livelihoods and environments are tethered to dynamics of recent tourism growth and decline, climate change, and colonial power relations. Framing cultural sensitivity as a subjective orientation towards otherness, the article illuminates differences between ethnocentric and ethnorelative orientations and discusses the importance of relational tourism processes. By advancing the conceptualization of cultural sensitivity, the article offers a framework for developing tourism services and products, and approaching tourism encounters, in ways that can enhance recognition, respect and reciprocity towards otherness in Arctic tourism and beyond.

Suggested Citation

  • Viken, Arvid & Höckert, Emily & Grimwood, Bryan S.R., 2021. "Cultural sensitivity: Engaging difference in tourism," Annals of Tourism Research, Elsevier, vol. 89(C).
    • Handle: RePEc:eee:anture:v:89:y:2021:i:c:s0160738321000980
    DOI: 10.1016/j.annals.2021.103223
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    References listed on IDEAS

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    1. Richard Butler, 2018. "Sustainable Tourism in Sensitive Environments: A Wolf in Sheep’s Clothing?," Sustainability, MDPI, vol. 10(6), pages 1-11, May.
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    5. Grimwood, Bryan S.R. & Yudina, Olga & Muldoon, Meghan & Qiu, Ji, 2015. "Responsibility in tourism: A discursive analysis," Annals of Tourism Research, Elsevier, vol. 50(C), pages 22-38.
    6. Ruhanen, Lisa & Saito, Nozomi & Axelsen, Megan, 2021. "Knowledge co-creation: The role of tourism consultants," Annals of Tourism Research, Elsevier, vol. 87(C).
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    Cited by:

    1. Guia, Jaume & Jamal, Tazim, 2023. "An affective and posthumanist cosmopolitan hospitality," Annals of Tourism Research, Elsevier, vol. 100(C).
    2. Abdul Hamid Abdul Halim & Wan Soraya Wan Abdul Ghani, 2023. "A Comparative Analysis of Individualism and Collectivism Effects on Customer Satisfaction in the Retail Sector: Examining Asian and Western Cultures," Information Management and Business Review, AMH International, vol. 15(3), pages 12-18.

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