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Consumer Demand for Pesticide Free Food Products in Canada: A Probit Analysis

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  • Erik Magnusson
  • J. A. L. Cranfield

Abstract

Pesticide Free Production™ (PFP™) is a new crop production strategy that has emerged in the Canadian prairies. Emphasis is placed on substituting human capital for chemical inputs in field crop production. Consumer response to the introduction of food products containing PFP™ inputs is unknown. A consumer survey was developed and implemented to assess what food products consumers would purchase if available in a PFP™ form and what factors affect demand for PFP™ food products. Results from a probit model suggest strong consumer interest in food products containing grains and oilseeds produced in a PFP™ cropping system. Respondents concerned with pesticides in the environment and/or food products, who would switch grocery stores to purchase a PFP™ food product, who were less than 36 years of age, had higher average household income and who would pay a premium for a PFP™ food product were more likely to choose food products with PFP™ ingredients. Pesticide Free Production™ (PFP™) représente une nouvelle stratégie associée aux cultures agricoles, mise au point dans les Prairies canadiennes. Cette stratégie souligne l'importance de remplacer les facteurs de production chimiques par le capital humain dans le cadre des cultures agricoles. La réponse des consommateurs devant l'introduction de produits alimentaires comportant le PFP™ n'est pas connue. Une enquête auprès des consommateurs a étéélaborée et effectuée afin d'évaluer le type de produits alimentaires que les consommateurs seraient prêts à acheter si ceux‐ci étaient présentés en PFP™ et d'évaluer également les facteurs qui ont des incidences sur les produits alimentaires en PFP™. Les conclusions tirées à partir d'un modèle probit indiquent un intérêt marqué des consommateurs pour des produits alimentaires contenant des grains et des graines oléagineuses produits dans le cadre d'un système de culture PFP™. Les répondants qui se soucient de la présence de pesticides dans l'environnement et/ou dans les produits alimentaires, qui sont prêts à changer d'épicerie pour être en mesure d'acheter des produits PFP™, qui sont âgés de moins de 36 ans, dont le revenu de ménage est supérieur à la moyenne, qui sont prêts à payer une surcharge pour des produits alimentaires PFP™ sont ceux qui selon toute probabilité, achèteraient des produits alimentaires dont les ingérdients sont PFP™.

Suggested Citation

  • Erik Magnusson & J. A. L. Cranfield, 2005. "Consumer Demand for Pesticide Free Food Products in Canada: A Probit Analysis," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 67-81, March.
    • Handle: RePEc:bla:canjag:v:53:y:2005:i:1:p:67-81
    DOI: 10.1111/j.1744-7976.2005.00354.x
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    References listed on IDEAS

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    2. Carola Grebitus & Anne O. Peschel & Renée Shaw Hughner, 2018. "Voluntary food labeling: The additive effect of “free from” labels and region of origin," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 714-727, October.
    3. Haghiri, Morteza, 2011. "Consumer Perceptions of Environmentally Friendly Products in New Foundland and Labrador," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), pages 1-11, July.
    4. Su, Lianfan & Adam, Brian D. & Lusk, Jayson L. & Arthur, Frank, 2011. "A Comparison of Auction and Choice Experiment: An Application to Consumer Willingness to Pay for Rice with Improved Storage Management," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103975, Agricultural and Applied Economics Association.
    5. Julie A. Caswell & Siny Joseph, 2007. "Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future?," Working Papers 2007-4, University of Massachusetts Amherst, Department of Resource Economics.
    6. Anna Birgitte Milford & Nina Trandem & Armando José Garcia Pires, 2021. "Fear of pesticide residues and preference for domestically produced strawberries," Review of Agricultural, Food and Environmental Studies, Springer, vol. 102(4), pages 369-391, December.
    7. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-22, May.
    8. Owusu, Victor, 2012. "Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 123394, International Association of Agricultural Economists.
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    10. Yue, Chengyan & Alfnes, Frode & Jensen, Helen H., 2009. "Discounting Spotted Apples: Investigating Consumersï¾’ Willingness to Accept Cosmetic Damage in an Organic Product," Staff General Research Papers Archive 12693, Iowa State University, Department of Economics.
    11. Möhring, Niklas & Finger, Robert, 2022. "Pesticide-free but not organic: Adoption of a large-scale wheat production standard in Switzerland," Food Policy, Elsevier, vol. 106(C).
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