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Effects of HACCP and Eco Labels on Japanese Consumers’ Choice of Milk

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  • Iwamoto, Hiroyuki
  • Yamamoto, Yasutaka
  • Sato, Kazuo
  • Sawada, Manabu

Abstract

The purpose of this study is to examine the importance of the price, freshness, use of the HACCP label, and use of the Eco label (the latent attribute of the milk produced from the raw milk of dairy farms that comply with The Law, which protects the environment by legally enforcing manure treatment) in Japanese consumers’ milk purchasing decisions. We employ Choice Modeling to quantify the welfare change associated with the change in the levels of these attributes for a sample of Japanese consumers taken in December 2000. We found that consumers have a positive perception of the HACCP label, the Eco-milk label, and the freshness of the milk.

Suggested Citation

  • Iwamoto, Hiroyuki & Yamamoto, Yasutaka & Sato, Kazuo & Sawada, Manabu, 2003. "Effects of HACCP and Eco Labels on Japanese Consumers’ Choice of Milk," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57896, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare03:57896
    DOI: 10.22004/ag.econ.57896
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    References listed on IDEAS

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    2. Kwamena K. Quagrainie & James Unterschultz & Michele Veeman, 1998. "Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(2), pages 201-219, July.
    3. Blamey, R. K. & Bennett, J. W. & Louviere, J. J. & Morrison, M. D. & Rolfe, J., 2000. "A test of policy labels in environmental choice modelling studies," Ecological Economics, Elsevier, vol. 32(2), pages 269-286, February.
    4. James Unterschultz & Kwamena K. Quagrainie & Michele Veeman & Renee B. Kim, 1998. "South Korean Hotel Meat Buyers' Perceptions of Australian, Canadian and U.S. Beef," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(1), pages 53-68, March.
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    Cited by:

    1. Wolf, Christopher A. & Tonsor, Glynn T. & Olynk, Nicole J., 2011. "Understanding U.S. Consumer Demand for Milk Production Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), pages 1-17.

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    Keywords

    Agricultural and Food Policy; Marketing;

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