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Dynamic change of corporate environmental strategy: rhetoric and reality

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  • Seung‐Kyu Rhee
  • Su‐Yol Lee

Abstract

Although rhetoric involves political and symbolic posture, and does not always accurately represent reality, it plays an important role in the dynamic change process of environmental strategy. We first elaborate on the related concepts and develop frameworks to analyze corporate environmental strategy and its change. We report two case studies of Korean companies using the framework. Longitudinal case studies also provide additional implications for corporate environmental strategy in developing countries such as Korea. There is a gap between the rhetoric and reality of environmental strategy and it constantly changes over time depending on specific internal and external influences. The strength of external influences is a factor that determines whether the change is real or merely rhetorical. Internal organizational variables most likely affect the reality of environmental strategy. We show that the elaboration of rhetorical and realistic aspects of corporate environmentalism can bring out deeper insights and new theoretical developments. Copyright © 2003 John Wiley & Sons, Ltd. and ERP Environment

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  • Seung‐Kyu Rhee & Su‐Yol Lee, 2003. "Dynamic change of corporate environmental strategy: rhetoric and reality," Business Strategy and the Environment, Wiley Blackwell, vol. 12(3), pages 175-190, May.
    • Handle: RePEc:bla:bstrat:v:12:y:2003:i:3:p:175-190
    DOI: 10.1002/bse.356
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    3. Laura Bini & Marco Bellucci & Francesco Giunta, 2016. "Put Your Money where Your Mouth is: The Difference between Real Commitment to Sustainability and Mere Rhetoric," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2016(2), pages 5-31.
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    5. Francesco Testa & Natalia Marzia Gusmerottia & Filippo Corsini & Emilio Passetti & Fabio Iraldo, 2016. "Factors Affecting Environmental Management by Small and Micro Firms: The Importance of Entrepreneurs’ Attitudes and Environmental Investment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(6), pages 373-385, November.
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    7. Mazboudi, Mohamad & Sidani, Yusuf M. & Al Ariss, Akram, 2020. "Harmonization of firm CSR policies across national contexts: Evidence from Brazil & Sweden," International Business Review, Elsevier, vol. 29(5).
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    9. Piotr Kafel & Krzysztof Rudziński, 2024. "The Importance of the Circular Economy Concept among Organizations within the Food Sector and a Management Systems Perspective," Sustainability, MDPI, vol. 16(7), pages 1-18, March.
    10. Mohammad Badrul Muttakin & Dessalegn Getie Mihret & Tarek Rana, 2021. "Electoral system, corporate political donation, and carbon emission intensity: Cross‐country evidence," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1767-1779, May.
    11. Sara Amabile & Francesca Conte & Agostino Vollero & Alfonso Siano, 2022. "Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages," Italian Journal of Marketing, Springer, vol. 2022(3), pages 341-369, September.
    12. Tarja Ketola, 2004. "Eco‐psychological profiling: an oil company example," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 11(3), pages 150-166, September.
    13. Tarja Ketola, 2007. "Ten years later: where is our common future now?," Business Strategy and the Environment, Wiley Blackwell, vol. 16(3), pages 171-189, March.
    14. Tarja Ketola, 2014. "Rationale, Morals, and Needs Pyramid for Corporate Responsibility Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(4), pages 228-239, July.
    15. Meier, Leonie, 2017. "Beating the Microbead: How private environmental governance has influenced the regulatory process of banning microbeads in the UK," MarXiv wpr8k, Center for Open Science.
    16. Thomas Thurner & Liliana Nikolaevna Proskuryakova, 2014. "Out of the Cold – the Rising Importance of Environmental Management in the Corporate Governance of Russian Oil and Gas Producers," Business Strategy and the Environment, Wiley Blackwell, vol. 23(5), pages 318-332, July.
    17. Ana Labella-Fernández & M. Mar Serrano-Arcos & Belén Payán-Sánchez, 2021. "Firm Growth as a Driver of Sustainable Product Innovation: Mediation and Moderation Analysis. Evidence from Manufacturing Firms," IJERPH, MDPI, vol. 18(5), pages 1-22, March.
    18. Hongyi Sun & Pei‐Lee Teh & Jonathan D. Linton, 2018. "Impact of environmental knowledge and product quality on student attitude toward products with recycled/remanufactured content: Implications for environmental education and green manufacturing," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 935-945, November.
    19. Pratima Bansal & Geoffrey Kistruck, 2006. "Seeing Is (Not) Believing: Managing the Impressions of the Firm’s Commitment to the Natural Environment," Journal of Business Ethics, Springer, vol. 67(2), pages 165-180, August.
    20. Enrico Fontana & Hyemi Shin & Chikako Oka & Jos Gamble, 2022. "Tensions in the strategic integration of corporate sustainability through global standards: Evidence from Japan and South Korea," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 875-891, March.
    21. Friederike Neugebauer & Frank Figge & Tobias Hahn, 2016. "Planned or Emergent Strategy Making? Exploring the Formation of Corporate Sustainability Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 25(5), pages 323-336, July.
    22. Olaf Weber & Marcus Fenchel & Roland W. Scholz, 2008. "Empirical analysis of the integration of environmental risks into the credit risk management process of European banks," Business Strategy and the Environment, Wiley Blackwell, vol. 17(3), pages 149-159, March.

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