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Impact of environmental knowledge and product quality on student attitude toward products with recycled/remanufactured content: Implications for environmental education and green manufacturing

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  • Hongyi Sun
  • Pei‐Lee Teh
  • Jonathan D. Linton

Abstract

This study investigates the impact of environmental knowledge and perceived product quality on purchasing intention and purchasing behavior of recycled products: A4 paper, mobile phones and printers. The intent is to understand how to move future generations toward more sustainable behavior, as currently unsustainable amounts of waste are generated across the Far East. Expectancy value theory and the theory of reasoned action are applied to the purchase of products with recovered and/or recycled content (n = 215). The study indicates: (1) a significant positive relationship was found between both the intention to purchase and the purchase of recycled products; (2) the perception of recycled product risk has a significant negative impact on the perception of recycled product quality and the attitude toward environmental protection; (3) perceived quality of recycled product is positively related to attitude toward environmental protection; (4) perceived quality of recycled product and attitude to environmental protection are positively related to intention to purchase recycled products; and (5) surprisingly, knowledge regarding environmental damage and pollution is unrelated to attitude toward environmental protection. This study offers new insights into the impact of education on environmental protection, purchasing of greener products and the need for environmental education to move from a goal of understanding to that of action.

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  • Hongyi Sun & Pei‐Lee Teh & Jonathan D. Linton, 2018. "Impact of environmental knowledge and product quality on student attitude toward products with recycled/remanufactured content: Implications for environmental education and green manufacturing," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 935-945, November.
    • Handle: RePEc:bla:bstrat:v:27:y:2018:i:7:p:935-945
    DOI: 10.1002/bse.2043
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    5. Nika Hein, 2022. "Factors Influencing the Purchase Intention for Recycled Products: Integrating Perceived Risk into Value-Belief-Norm Theory," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
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    7. Wang, Yacan & Zhu, Quan & Krikke, Harold & Hazen, Benjamin, 2020. "How product and process knowledge enable consumer switching to remanufactured laptop computers in circular economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
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    14. Meng Zhang & Ruyang Zhang & Yafei Li & Yue Zhou, 2024. "Knowing green, buying green: University students green knowledge and green purchase behavior," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-7, December.
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    23. Irfan Hameed, Idrees Waris, 2018. "Eco Labels and Eco Conscious Consumer Behavior: The Mediating Effect of Green Trust and Environmental Concern," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 5(2), pages 86-105, October.
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