IDEAS home Printed from https://ideas.repec.org/a/bla/annpce/v93y2022i3p579-605.html
   My bibliography  Save this article

Teachers’ views of corporate reputation: Influence on behavioral outcomes

Author

Listed:
  • Inocencia María Martínez‐León
  • Isabel Olmedo‐Cifuentes

Abstract

The aim of this paper is to analyze the influence of teachers’ views of corporate reputation on behavioral outcomes in educational cooperatives. Educational cooperatives are social companies that must adequately manage their intangible assets to improve their competitiveness in the education sector. However, research on how teachers perceive corporate reputation is limited. Data was obtained through a survey of 101 teachers to test the research model proposed using path analysis. The findings highlight that teachers’ views of corporate reputation in educational cooperatives have significant and positive effects on employee satisfaction, retention and perceived service quality. Likewise, employee satisfaction has significant effects on teacher retention and perceived service quality. Therefore, given that employee satisfaction is a relevant variable in an educational organization's operation, employees’ views of corporate reputation can be used as a strategic tool to manage and improve organizational outcomes.

Suggested Citation

  • Inocencia María Martínez‐León & Isabel Olmedo‐Cifuentes, 2022. "Teachers’ views of corporate reputation: Influence on behavioral outcomes," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 93(3), pages 579-605, September.
    • Handle: RePEc:bla:annpce:v:93:y:2022:i:3:p:579-605
    DOI: 10.1111/apce.12340
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/apce.12340
    Download Restriction: no
    File URL: https://libkey.io/10.1111/apce.12340?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Maria Bastida & Alberto Vaquero García & Maite Cancelo Márquez & Ana Olveira Blanco, 2020. "Fostering the Sustainable Development Goals from an Ecosystem Conducive to the SE: The Galician’s Case," Sustainability, MDPI, vol. 12(2), pages 1-17, January.
    2. Helm, Sabrina, 2011. "Employees' awareness of their impact on corporate reputation," Journal of Business Research, Elsevier, vol. 64(7), pages 657-663, July.
    3. Echchakoui, Saïd, 2016. "Relationship between sales force reputation and customer behavior: Role of experiential value added by sales force," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 54-66.
    4. Sylvie Guerrero & Olivier Herrbach & Karim Mignonac, 2006. "The interactive effects of perceived external prestige and need for organizational identification on turnover intentions," Post-Print halshs-00079144, HAL.
    5. Rafael Chaves & Jose Monzón, 2012. "Beyond the crisis: the social economy, prop of a new model of sustainable economic development," Service Business, Springer;Pan-Pacific Business Association, vol. 6(1), pages 5-26, March.
    6. Gary Davies & Rosa Chun & Michael A. Kamins, 2010. "Reputation gaps and the performance of service organizations," Strategic Management Journal, Wiley Blackwell, vol. 31(5), pages 530-546, May.
    7. K. de Roeck & F. Maon & C. Lejeune, 2013. "Taking up the challenge of corporate branding : an integrative framework," Post-Print hal-00848038, HAL.
    8. Eric Ng Chee Hong & Lam Zheng Hao & Ramesh Kumar & Charles Ramendran & Vimala Kadiresan, 2012. "The Effectiveness of Human Resource Management Practices," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 3(2), pages 60-79, April.
    9. Isabel Olmedo-Cifuentes & Inocencia Martínez-León & Gary Davies, 2014. "Managing internal stakeholders’ views of corporate reputation," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 83-111, March.
    10. Cravens, Karen S. & Oliver, Elizabeth Goad, 2006. "Employees: The key link to corporate reputation management," Business Horizons, Elsevier, vol. 49(4), pages 293-302.
    11. de Ruyter, Ko & Bloemer, Jose & Peeters, Pascal, 1997. "Merging service quality and service satisfaction. An empirical test of an integrative model," Journal of Economic Psychology, Elsevier, vol. 18(4), pages 387-406, June.
    12. Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
    13. María Dolores Odriozola & Antonio Martín & Ladislao Luna, 2015. "The relationship between labour social responsibility practices and reputation," International Journal of Manpower, Emerald Group Publishing Limited, vol. 36(2), pages 236-251, May.
    14. Tymon Jr., Walter G. & Stumpf, Stephen A. & Doh, Jonathan P., 2010. "Exploring talent management in India: The neglected role of intrinsic rewards," Journal of World Business, Elsevier, vol. 45(2), pages 109-121, April.
    15. Claudia Fisher-Buttinger & Christine Vallaster, 2008. "Brand Ambassadors: Strategic Diplomats or Tactical Promoters?," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), Marketing Metaphors and Metamorphosis, chapter 9, pages 132-145, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Inocencia M. Martínez-León & Isabel Olmedo-Cifuentes & Gary Davies, 2023. "The Virtuous Circle of Internal Corporate Reputation and Financial Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 26(2), pages 97-110, May.
    2. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    3. Kaveh Moghaddam & Thomas Weber & Pouya Seifzadeh & Sara Azarpanah, 2021. "Internal Reputation of the Firm: CEO Retention and Firm Market Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 24(4), pages 205-221, November.
    4. Maria da Graça Marques Casimiro Almeida & Arnaldo Fernandes Matos Coelho, 2019. "The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR," Corporate Reputation Review, Palgrave Macmillan, vol. 22(1), pages 10-25, February.
    5. Schaarschmidt, Mario, 2016. "Frontline employees' participation in service innovation implementation: The role of perceived external reputation," European Management Journal, Elsevier, vol. 34(5), pages 540-549.
    6. Salman Khan, 2019. "Chief Reputation Officer (CRO): Envisioning the Role," Corporate Reputation Review, Palgrave Macmillan, vol. 22(3), pages 75-88, August.
    7. E. Arikan & D. Kantur & C. Maden & E. Telci, 2016. "Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(1), pages 129-149, January.
    8. Sarstedt, Marko & Wilczynski, Petra & Melewar, T.C., 2013. "Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities," Journal of World Business, Elsevier, vol. 48(3), pages 329-339.
    9. Nha Nguyen & Gaston LeBlanc, 2018. "The Combined Effects of Service Offering and Service Employees on the Perceived Corporate Reputation," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 4(2), pages 129-146, April.
    10. Isabel Olmedo-Cifuentes & Inocencia Martínez-León & Gary Davies, 2014. "Managing internal stakeholders’ views of corporate reputation," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 83-111, March.
    11. Dag Yngve Dahle, 2024. "Trust and Shout: The Reputation/Voice Tension in Schools and Hospitals," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 52-69, February.
    12. Wæraas, Arild & Dahle, Dag Yngve, 2020. "When reputation management is people management: Implications for employee voice," European Management Journal, Elsevier, vol. 38(2), pages 277-287.
    13. Baruk Agnieszka Izabela, 2015. "Style of Management and Chosen Sentiments and Attitudes Among Employees of Scientific Organizations," Marketing of Scientific and Research Organizations, Sciendo, vol. 16(2), pages 1-18, June.
    14. Clara Pérez‐Cornejo & Esther de Quevedo‐Puente & Juan Bautista Delgado‐García, 2020. "Reporting as a booster of the corporate social performance effect on corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1252-1263, May.
    15. Schaarschmidt, Mario & Walsh, Gianfranco, 2020. "Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation," Journal of Business Research, Elsevier, vol. 117(C), pages 718-726.
    16. María D. Odriozola & Elisa Baraibar‐Diez, 2017. "Is Corporate Reputation Associated with Quality of CSR Reporting? Evidence from Spain," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(2), pages 121-132, March.
    17. Rafael Chaves-Avila & Juan Ramon Gallego-Bono, 2020. "Transformative Policies for the Social and Solidarity Economy: The New Generation of Public Policies Fostering the Social Economy in Order to Achieve Sustainable Development Goals. The European and Sp," Sustainability, MDPI, vol. 12(10), pages 1-29, May.
    18. Antonio Martos-Pedrero & David Jiménez-Castillo & Francisco Joaquín Cortés-García, 2022. "Examining drivers and outcomes of corporate social responsibility in agri-food firms," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 68(3), pages 79-86.
    19. Stephen Muigai Kimani & Simon Maina Waithaka, 2013. "Factors Affecting Implimentation of Talent Management in State Corporations: A Case Study of Kenya Broadcasting Corporation," International Journal of Business and Social Research, LAR Center Press, vol. 3(4), pages 42-49, April.
    20. WANG Jifu & GUPTA Vipin & LYBOLT Liza & WANG Xiuli, 2022. "Corrected Game Model In Csr: Mnc Strategies And Chinese Practice," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(3), pages 269-287, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:annpce:v:93:y:2022:i:3:p:579-605. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=1370-4788 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.