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Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation

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  • Schaarschmidt, Mario
  • Walsh, Gianfranco

Abstract

When employees use social media, their behavior can be attributed to their employer, thereby shaping the company's reputation in the eyes of various stakeholders. Thus, employees are well advised to use social media in a way that does comply with social norms in social media to avoid reputational damage for their firm. However, research has been anemic to the drivers of appropriate employee social media behavior. This research combines organizational behavior research related to employee engagement and reputation with work concerning employees and social media to arrive at a model that relates the firm's social media appearance with appropriate employee social media behavior. Central to this model is employees' awareness that they can shape their employer's online reputation. Based upon two quantitative studies, this research tests a model of social media-related antecedents and consequences of employees' awareness of their impact on corporate reputation, and discusses managerial and theoretical implications.

Suggested Citation

  • Schaarschmidt, Mario & Walsh, Gianfranco, 2020. "Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation," Journal of Business Research, Elsevier, vol. 117(C), pages 718-726.
    • Handle: RePEc:eee:jbrese:v:117:y:2020:i:c:p:718-726
    DOI: 10.1016/j.jbusres.2018.11.027
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    References listed on IDEAS

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    Cited by:

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    2. David Berlepsch & Fred Lemke & Matthew Gorton, 2024. "The Importance of Corporate Reputation for Sustainable Supply Chains: A Systematic Literature Review, Bibliometric Mapping, and Research Agenda," Journal of Business Ethics, Springer, vol. 189(1), pages 9-34, January.
    3. Inocencia M. Martínez-León & Isabel Olmedo-Cifuentes & Gary Davies, 2023. "The Virtuous Circle of Internal Corporate Reputation and Financial Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 26(2), pages 97-110, May.
    4. Fangjun Xiao & Bernard Wong-On-Wing, 2022. "Employee Sensitivity to the Risk of Whistleblowing via Social Media: The Role of Social Media Strategy and Policy," Journal of Business Ethics, Springer, vol. 181(2), pages 519-542, November.
    5. Yi Luo & Hua Jiang & Linzhi Zeng, 2023. "Linking Informative and Factual CSR Communication to Reputation: Understanding CSR Motives and Organizational Identification," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    6. Rong Zhou & Zhilin Luo & Shunbin Zhong & Xinhua Zhang & Yihui Liu, 2022. "The Impact of Social Media on Employee Mental Health and Behavior Based on the Context of Intelligence-Driven Digital Data," IJERPH, MDPI, vol. 19(24), pages 1-20, December.
    7. Dag Yngve Dahle, 2024. "Trust and Shout: The Reputation/Voice Tension in Schools and Hospitals," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 52-69, February.

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