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The relationship between labour social responsibility practices and reputation

Author

Listed:
  • María Dolores Odriozola
  • Antonio Martín
  • Ladislao Luna

Abstract

Purpose - – The purpose of this paper is to analyse whether labour social responsibility (LSR) practices influence on corporate reputation (CR) and on labour reputation (LR). Design/methodology/approach - – LSR is defined as all those labour practices made by a company for the benefit of employees voluntarily and not imposed by labour legislation. An index developed by content analysis was created to measure LRS. CR and LR scores were obtained from the Business Monitor of Corporate Reputation (MERCO) for the period of 2006-2010. Furthermore, based on the previous literature, the study considers other generic variables that influence the process of creating reputation, such as visibility and environmental impact, as well as intrinsic characteristics of each company (size, financial performance and debt). The model was estimated by the generalised method of moments (GMM) on a data panel for the 100 most reputable firms in Spain in each year during the period 2006-2010. Findings - – The results obtained show that LSR carried out by the company has a direct and positive relationship with the reputation. Thus, corporate and labour reputation and their evolution depend on ability of the LSR strategy of the company to satisfy to future expectations of stakeholders. Originality/value - – Previous literature considered the impact of different dimensions of corporate social responsibility on CR, e.g., environmental, communication, quality of products, but did not consider labour practices.

Suggested Citation

  • María Dolores Odriozola & Antonio Martín & Ladislao Luna, 2015. "The relationship between labour social responsibility practices and reputation," International Journal of Manpower, Emerald Group Publishing Limited, vol. 36(2), pages 236-251, May.
    • Handle: RePEc:eme:ijmpps:v:36:y:2015:i:2:p:236-251
    DOI: 10.1108/IJM-03-2013-0039
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    Citations

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    Cited by:

    1. Inocencia María Martínez‐León & Isabel Olmedo‐Cifuentes, 2022. "Teachers’ views of corporate reputation: Influence on behavioral outcomes," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 93(3), pages 579-605, September.
    2. Clara Pérez‐Cornejo & Esther de Quevedo‐Puente & Juan Bautista Delgado‐García, 2020. "Reporting as a booster of the corporate social performance effect on corporate reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1252-1263, May.
    3. Maria da Graça Marques Casimiro Almeida & Arnaldo Fernandes Matos Coelho, 2019. "The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR," Corporate Reputation Review, Palgrave Macmillan, vol. 22(1), pages 10-25, February.
    4. Úbeda-García, Mercedes & Claver-Cortés, Enrique & Marco-Lajara, Bartolomé & Zaragoza-Sáez, Patrocinio, 2021. "Corporate social responsibility and firm performance in the hotel industry. The mediating role of green human resource management and environmental outcomes," Journal of Business Research, Elsevier, vol. 123(C), pages 57-69.
    5. Mohamad Iruwan Ghuslan & Romlah Jaffar & Norman Mohd Saleh & Mohd Hasimi Yaacob, 2021. "Corporate Governance and Corporate Reputation: The Role of Environmental and Social Reporting Quality," Sustainability, MDPI, vol. 13(18), pages 1-24, September.
    6. María D. Odriozola & Elisa Baraibar‐Diez, 2017. "Is Corporate Reputation Associated with Quality of CSR Reporting? Evidence from Spain," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(2), pages 121-132, March.

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