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Economic Challenges of Small-Scale Vegetable Production and Retailing in Rural Communities: An Example from Rural Oklahoma

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  • Biermacher, Jon T.
  • Upson, Steve
  • Miller, David C.
  • Pittman, Dusty

Abstract

Information regarding the economic potential of producing and retailing vegetables in rural communities is limited. This study determined the actual net return from producing and on-site retailing a mix of produce in a rural Oklahoma community and determined if consumers in the region were willing to pay differentiated prices for the locally grown vegetables. Although the project did not generate a profit, a wealth of insightful information was gained. Results show that a substantial number of consumers were willing to pay premiums for certain types of produce; however, there were not enough such consumers to overcome the production and harvesting expenses.

Suggested Citation

  • Biermacher, Jon T. & Upson, Steve & Miller, David C. & Pittman, Dusty, 2007. "Economic Challenges of Small-Scale Vegetable Production and Retailing in Rural Communities: An Example from Rural Oklahoma," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(3), pages 1-13.
    • Handle: RePEc:ags:jlofdr:46583
    DOI: 10.22004/ag.econ.46583
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    References listed on IDEAS

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    4. Estes, Edmund A., 2003. "Tomato Wars: A Discussion of How International Trade, Structural Changes, and Competitiveness Affect the North American Produce Industry," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 35(2), pages 313-319, August.
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    Citations

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    Cited by:

    1. Jablonski, B.B.R. & Schmit, T.M., 2014. "‘Local’ Producers’ Production Functions and Their Importance in Estimating Economic Impacts," Working Papers 180117, Cornell University, Department of Applied Economics and Management.
    2. Becca B.R. Jablonski & Allison Bauman & Dawn Thilmany, 2021. "Local Food Market Orientation and Labor Intensity," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(3), pages 916-934, September.
    3. Willis, David B. & Carpio, Carlos E. & Boys, Kathryn A. & Young, Emily D., 2013. "Consumer Willingness to Pay for Locally Grown Produce Designed to Support Local Food Banks and Enhance Locally Grown Producer Markets," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150288, Agricultural and Applied Economics Association.
    4. Baharanyi, Ntam & Boateng, Miriam Anima & Tackie, Nii O. & Zabawa, Robert, 2012. "Assessing the Status of Farmers Markets in the Black Belt Counties of Alabama," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(3), November.
    5. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    6. Lindsay Trant & Christy Anderson Brekken & Larry Lev & Lauren Gwin, 2018. "Implications of the 2016 Oregon Minimum Wage Increase for Direct Market Farmers, Farmworkers, and Communities," Sustainability, MDPI, vol. 10(2), pages 1-18, January.
    7. Jablonski, Becca B.R. & McFadden, Dawn Thilmany & Sullins, Martha & Curtis, Kynda R., 2017. "Determinants of Effective Beginning Farmer Programming and Implications for Future Programs," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(3), September.
    8. Flavia TEODOROIU, 2015. "Traditional Food. Case Study: Romanian Local Food," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 256-268, May.
    9. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    10. repec:ags:aaea22:335857 is not listed on IDEAS

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