IDEAS home Printed from https://ideas.repec.org/a/ags/earnsa/8007.html
   My bibliography  Save this article

How changes in consumer behaviour and retailing affect competence requirements for food producers and processors

Author

Listed:
  • Grunert, Klaus G.

Abstract

This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory, health, process and convenience qualities, and changing roles for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers' level of market orientation get increased weight in the attainment of competitive advantage, and three types of competencies are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials.

Suggested Citation

  • Grunert, Klaus G., 2006. "How changes in consumer behaviour and retailing affect competence requirements for food producers and processors," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 6(11), pages 1-20.
    • Handle: RePEc:ags:earnsa:8007
    DOI: 10.22004/ag.econ.8007
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/8007/files/06110003.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.8007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Nielsen, Niels Asger & Jeppesen, Lisbeth Fruensgaard, 2001. "The beef market in the European Union," MAPP Working Papers 75, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    2. W. Bruce Traill & Matthew Meulenberg, 2001. "Innovation in the food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 18(1), pages 1-21.
    3. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    4. Esbjerg, Lars & Skytte, Hans, 1999. "Retail and wholesale buying behaviour for two different food products in six Eastern European countries," MAPP Working Papers 66, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    5. Sanchez, Ron, 2004. "Understanding competence-based management: Identifying and managing five modes of competence," Journal of Business Research, Elsevier, vol. 57(5), pages 518-532, May.
    6. Sanchez, Ron & Heene, Aimé, 1997. "Reinventing strategic management: New theory and practice for competence-based competition," European Management Journal, Elsevier, vol. 15(3), pages 303-317, June.
    7. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
    8. Harmsen, Hanne & Jensen, Bjarne, 2004. "Identifying the determinants of value creation in the market: A competence-based approach," Journal of Business Research, Elsevier, vol. 57(5), pages 533-547, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Héctor Hugo Pérez-Villarreal & María Pilar Martínez-Ruiz & Alicia Izquierdo-Yusta & Carmen María Gómez-Cantó, 2020. "Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    2. W. A. Rijpkema & E. M. T. Hendrix & R. Rossi & J. G. A. J. Vorst, 2016. "Application of stochastic programming to reduce uncertainty in quality-based supply planning of slaughterhouses," Annals of Operations Research, Springer, vol. 239(2), pages 613-624, April.
    3. Azucena Gracia, 2014. "Consumers’ preferences for a local food product: a real choice experiment," Empirical Economics, Springer, vol. 47(1), pages 111-128, August.
    4. Michał Pietrzak & Aleksandra Chlebicka & Paweł Kraciński & Agata Malak-Rawlikowska, 2020. "Information Asymmetry as a Barrier in Upgrading the Position of Local Producers in the Global Value Chain—Evidence from the Apple Sector in Poland," Sustainability, MDPI, vol. 12(19), pages 1-21, September.
    5. Vincenzo Girgenti & Stefano Massaglia & Angela Mosso & Cristiana Peano & Filippo Brun, 2016. "Exploring Perceptions of Raspberries and Blueberries by Italian Consumers," Sustainability, MDPI, vol. 8(10), pages 1-16, October.
    6. Schneider, Thea & Hartmann, Laura & Spiller, Achim, 2015. "Luxusmarketing bei Lebensmitteln: Eine empirische Studie zu Dimensionen des Luxuskonsums in Deutschland," DARE Discussion Papers 1502, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    7. Izquierdo-Yusta, Alicia & Martínez–Ruiz, María Pilar & Pérez–Villarreal, Héctor Hugo, 2022. "Studying the impact of food values, subjective norm and brand love on behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    8. Simona Bigerna & Andrea Marchini & Silvia Micheli & Paolo Polinori, 2023. "Pre- and during COVID-19: Households’ Willingness to Pay for Local Organic Food in Italy," Sustainability, MDPI, vol. 15(13), pages 1-18, June.
    9. Marescotti, Maria Elena & Caputo, Vincenzina & Demartini, Eugenio & Gaviglio, Anna, 2020. "Consumer preferences for wild game cured meat label: do attitudes towards animal welfare matter?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(4), June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roberta Sisto & Giustina Pellegrini & Piermichele La Sala, 2019. "Dual quality food: A negative social externality or a competitiveness opportunity?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 65(7), pages 307-313.
    2. Mahdi, Omar Rabeea & Nassar, Islam A. & Almsafir, Mahmoud Khalid, 2019. "Knowledge management processes and sustainable competitive advantage: An empirical examination in private universities," Journal of Business Research, Elsevier, vol. 94(C), pages 320-334.
    3. Omar Rabeea Mahdi & Islam A. Nassar, 2021. "The Business Model of Sustainable Competitive Advantage through Strategic Leadership Capabilities and Knowledge Management Processes to Overcome COVID-19 Pandemic," Sustainability, MDPI, vol. 13(17), pages 1-27, September.
    4. Lintang D. Sekarlangit & Ratna Wardhani, 2021. "The Effect of the Characteristics and Activities of the Board of Directors on Sustainable Development Goal (SDG) Disclosures: Empirical Evidence from Southeast Asia," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    5. Tohru Yoshioka-Kobayashi & Tomofumi Miyanoshita & Daisuke Kanama, 2020. "Revisiting incremental product innovations in the food-manufacturing industry: an empirical study on the effect of intellectual property rights," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 9(1), pages 1-19, December.
    6. Tingqiang Chen & Lei Wang & Jining Wang & Qi Yang, 2017. "A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency," Complexity, Hindawi, vol. 2017, pages 1-16, December.
    7. Nina Tura & Lea Hannola & Mikko Pynnönen, 2017. "Agile Methods for Boosting the Commercialization Process of New Technology," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-23, June.
    8. Jabbar, Mohammad A. & Admassu, Samuel A., 2009. "Assessing consumer preferences for quality and safety attributes of food in the absence of official standards: the case of beef in Ethiopia," 2009 Conference, August 16-22, 2009, Beijing, China 50120, International Association of Agricultural Economists.
    9. Hattori, Keisuke & Higashida, Keisaku, 2014. "Misleading advertising and minimum quality standards," Information Economics and Policy, Elsevier, vol. 28(C), pages 1-14.
    10. Ilda Kadrimi Blaceri & Armela Anamali, 2019. "Fiscal Policy Challenges for Countries that Join the EU," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 5, ejes_v5_i.
    11. Meyer, Christian H. & Fritz, Melanie & Schiefer, Gerhard, 2010. "Customer Communication of Regional Quality Efforts: A Case From the Grain Sector," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100595, International European Forum on System Dynamics and Innovation in Food Networks.
    12. Curzi, Daniele & Raimondi, Valentina & Olper, Alessandro, 2013. "Quality Upgrading, Competition and Trade Policy: Evidence from the Agri-Food Sector," 2013: Productivity and Its Impacts on Global Trade, June 2-4, 2013. Seville, Spain 152386, International Agricultural Trade Research Consortium.
    13. Karen Thome & Birgit Meade & Stacey Rosen & John C. Beghin, 2016. "Assessing Food Security in Ethiopia with USDA ERS's New Food Security Modeling Approach," Center for Agricultural and Rural Development (CARD) Publications 16-wp567, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    14. Slowak, André P., 2009. "Market fields structure & dynamics in industrial automation," FZID Discussion Papers 02-2009, University of Hohenheim, Center for Research on Innovation and Services (FZID).
    15. Sanchez, Ron, 2004. "Understanding competence-based management: Identifying and managing five modes of competence," Journal of Business Research, Elsevier, vol. 57(5), pages 518-532, May.
    16. Marco Costanigro & Yuko Onozaka, 2020. "A Belief‐Preference Model of Choice for Experience and Credence Goods," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(1), pages 70-95, February.
    17. Naphtal Habiyaremye & Nadhem Mtimet & Emily A. Ouma & Gideon A. Obare, 2023. "Consumers' willingness to pay for safe and quality milk: Evidence from experimental auctions in Rwanda," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1049-1074, October.
    18. Arnett, Dennis B. & Sandvik, Izabela L. & Sandvik, Kåre, 2018. "Two paths to organizational effectiveness – Product advantage and life-cycle flexibility," Journal of Business Research, Elsevier, vol. 84(C), pages 285-292.
    19. Zoltán Lakner & Brigitta Plasek & Gyula Kasza & Anna Kiss & Sándor Soós & Ágoston Temesi, 2021. "Towards Understanding the Food Consumer Behavior–Food Safety–Sustainability Triangle: A Bibliometric Approach," Sustainability, MDPI, vol. 13(21), pages 1-23, November.
    20. Ramo Barrena & Mercedes Sánchez, 2012. "Abstraction and product categories as explanatory variables for food consumption," Applied Economics, Taylor & Francis Journals, vol. 44(30), pages 3987-4003, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:earnsa:8007. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aeeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.