IDEAS home Printed from https://ideas.repec.org/p/zbw/daredp/1502.html
   My bibliography  Save this paper

Luxusmarketing bei Lebensmitteln: Eine empirische Studie zu Dimensionen des Luxuskonsums in Deutschland

Author

Listed:
  • Schneider, Thea
  • Hartmann, Laura
  • Spiller, Achim

Abstract

Heutzutage zeigt sich das Ernährungsverhalten der deutschen Konsumenten immer differenzierter und ist mit einem wachsenden Involvement beim Kauf von Lebensmitteln verbunden. In diesem Zusammenhang steigt die Nachfrage nach Qualitätslebensmitteln und Premium-Marken. Für das Marketing im Bereich hochpreisiger Lebensmittel ergibt sich die Frage nach den kaufmotivierenden Produkteigenschaften und der Abgrenzung zum Konsumentenverhalten auf dem allgemeinen Lebensmittelmarkt. Die Konzeptionierung zielgruppenspezifischer Marketingmaßnahmen erfordert die Kenntnis der Einstellungen und Einflussfaktoren von Konsumenten der sogenannten Luxus-Lebensmittel. Bislang sind unseres Wissens hierzu jedoch kaum empirische Studien vorhanden. Basierend auf einer explorativen Faktorenanalyse untersucht die vorliegende Studie, welche Produktdimensionen Konsumenten beim Kauf von hochpreisigen Lebensmitteln leiten und in welchem Zusammenhang diese mit dem allgemeinen Lebensmittelmarkt stehen. Ergebnisse zeigen, dass die Kaufentscheidungen im Hochpreissegment wesentlich von den Attributen Qualität, Nachhaltigkeit und Genusswert beeinflusst werden.

Suggested Citation

  • Schneider, Thea & Hartmann, Laura & Spiller, Achim, 2015. "Luxusmarketing bei Lebensmitteln: Eine empirische Studie zu Dimensionen des Luxuskonsums in Deutschland," DARE Discussion Papers 1502, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    • Handle: RePEc:zbw:daredp:1502
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/107582/1/818569336.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    2. Veblen, Thorstein, 2009. "The Theory of the Leisure Class," OUP Catalogue, Oxford University Press, number 9780199552580 edited by Banta, Martha.
    3. DUBOIS, Bernard & LAURENT, Gilles & CZELLAR, Sandor, 2001. "Consumer rapport to luxury : Analyzing complex and ambivalent attitudes," HEC Research Papers Series 736, HEC Paris.
    4. Grunert, Klaus G., 2006. "How changes in consumer behaviour and retailing affect competence requirements for food producers and processors," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 6(11), pages 1-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Danne, M. & Musshoff, O. & Schulte, M., 2019. "Analysing the importance of glyphosate as part of agricultural strategies: A discrete choice experiment," Land Use Policy, Elsevier, vol. 86(C), pages 189-207.
    2. Golo-Friedrich Bauermeister & Oliver Mußhoff, 2019. "Multiple switching behaviour in different display formats of multiple price lists," Applied Economics Letters, Taylor & Francis Journals, vol. 26(1), pages 58-63, January.
    3. Römer, Ulf & Weber, Ron & Mußhoff, Oliver & Turvey, Calcum G., 2017. "Truth and consequences: Bogus pipeline experiment in informal small business lending," DARE Discussion Papers 1702, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    4. Danne, Michael & Mußhoff, Oliver, 2018. "Producers' valuation of animal welfare practices: Does herd size matter?," DARE Discussion Papers 1801, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    5. Matthias Buchholz & Oliver Musshoff, 2021. "Tax or green nudge? An experimental analysis of pesticide policies in Germany [A psychological study of the inverse relationship between perceived risk and perceived benefit]," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 48(4), pages 940-982.
    6. Graskemper, Viktoria & Feil, Jan-Henning, 2021. "Values of farmers: Evidence from Germany," DARE Discussion Papers 2101, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    7. Bilal, Muhammad & Barkmann, Jan & Jaghdani, Tinoush Jamali, 2017. "To analyse the suitability of a set of soical and economic indicators that assesses the impact on SI enhancing advanced technological inputs by farming households in Punjab Pakistan," DARE Discussion Papers 1708, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    8. Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "E-commerce in agriculture: The case of crop protection product purchases in a discrete choice experiment," DARE Discussion Papers 1803, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    9. Elisabeth Vollmer & Daniel Hermann & Oliver Musshoff, 2019. "The disposition effect in farmers’ selling behavior: an experimental investigation," Agricultural Economics, International Association of Agricultural Economists, vol. 50(2), pages 177-189, March.
    10. Steinhübel, Linda & Wenzel, Arne & Hulamani, Prashant & von Cramon-Taubadel, Stephan & Mason, Nicole M., 2021. "The role of space and time in the interaction of farmers' management decisions and bee communities: Evidence from South India," DARE Discussion Papers 2103, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    11. Peth, Denise & Mußhoff, Oliver, 2018. "Comparing compliance behaviour of students and farmers: Implications for agricultural policy impact analysis," DARE Discussion Papers 1809, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    12. Vollmer, Teresa & von Cramon-Taubadel, Stephan, 2019. "The influence of Brazilian exports on price transmission processes in the coffee sector: a Markov-switching approach," Department of Agricultural and Rural Development (DARE) Discussion Papers 291497, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    13. Gauly, Sarah & Kühl, Sarah & Spiller, Achim, 2017. "Uncovering strategies of hidden intention in multi-stakeholder initiatives: The case of pasture-raised milk," DARE Discussion Papers 1704, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    14. Michels, Marius & Bonke, Vanessa & Mußhoff, Oliver, 2019. "Understanding the adoption of crop protection smartphone apps: An application of the Unified Theory of Acceptance and Use of Technology," DARE Discussion Papers 1905, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. W. A. Rijpkema & E. M. T. Hendrix & R. Rossi & J. G. A. J. Vorst, 2016. "Application of stochastic programming to reduce uncertainty in quality-based supply planning of slaughterhouses," Annals of Operations Research, Springer, vol. 239(2), pages 613-624, April.
    2. Truong, Yann & McColl, Rod, 2011. "Intrinsic motivations, self-esteem, and luxury goods consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 555-561.
    3. Thanos Fragkandreas, 2022. "Three Decades of Research on Innovation and Inequality: Causal Scenarios, Explanatory Factors, and Suggestions," Working Papers 60, Birkbeck Centre for Innovation Management Research, revised Feb 2022.
    4. Javier F. de la Ballina & Isabel de la Ballina, 2019. "Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(2), pages 153-170.
    5. F. Magnoni & Elyette Roux, 2011. "Stretching a luxury brand down: An experimental study of core brand dilution effects," Post-Print halshs-00644899, HAL.
    6. Alexander Antony Dunlap, 2015. "The Expanding Techniques of Progress: Agricultural Biotechnology and UN-REDD+," Review of Social Economy, Taylor & Francis Journals, vol. 73(1), pages 89-112, March.
    7. Zaif Alexandra & Cerchia Alina Elena, 2019. "The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 119-127.
    8. Silvia Ranfagni & Wilson Ozuem, 2022. "Luxury and Sustainability: Technological Pathways and Potential Opportunities," Sustainability, MDPI, vol. 14(9), pages 1-12, April.
    9. BARTOLINI Stefano & SARRACINO Francesco, 2011. "Happy for How Long? How Social Capital and GDP relate to Happiness over Time," LISER Working Paper Series 2011-60, Luxembourg Institute of Socio-Economic Research (LISER).
    10. Lacroix, Caroline & Jolibert, Alain, 2017. "Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands," Journal of Business Research, Elsevier, vol. 77(C), pages 203-211.
    11. Marietta Kiss & Kontor Eniko & Kun Andras Istvan, 2015. "The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 448-457, July.
    12. Behringer, Jan & Endres, Lukas & van Treeck, Till, 2023. "Income inequality, household consumption and status competition in Germany," ifso working paper series 25, University of Duisburg-Essen, Institute for Socioeconomics (ifso).
    13. Claudius Gräbner, 2017. "The Complementary Relationship Between Institutional and Complexity Economics: The Example of Deep Mechanismic Explanations," Journal of Economic Issues, Taylor & Francis Journals, vol. 51(2), pages 392-400, April.
    14. Gianluca Stefani & Alessio Cavicchi & Donato Romano & Alexandra E. Lobb, 2008. "Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 523-537.
    15. Klimczuk, Andrzej, 2015. "Cultural Capital," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 209-214.
    16. Youyi Bi & Yunjian Qiu & Zhenghui Sha & Mingxian Wang & Yan Fu & Noshir Contractor & Wei Chen, 2021. "Modeling Multi-Year Customers’ Considerations and Choices in China’s Auto Market Using Two-Stage Bipartite Network Analysis," Networks and Spatial Economics, Springer, vol. 21(2), pages 365-385, June.
    17. Aoudji, Augustin K.N. & Adégbidi, Anselme & Ganglo, Jean C. & Agbo, Valentin & Yêvidé, Armand S.I. & De Cannière, Charles & Lebailly, Philippe, 2011. "Satisfaction across urban consumers of smallholder-produced teak (Tectona grandis L.f.) poles in South Benin," Forest Policy and Economics, Elsevier, vol. 13(8), pages 642-651, October.
    18. Heine, Klaus & Phan, Michel, 2011. "Trading-up mass-market goods to luxury products," Australasian marketing journal, Elsevier, vol. 19(2), pages 108-114.
    19. Ingela Alger & Jörgen W. Weibull, 2019. "Evolutionary Models of Preference Formation," Annual Review of Economics, Annual Reviews, vol. 11(1), pages 329-354, August.
    20. Jenni Sipilä & Sascha Alavi & Laura Marie Edinger-Schons & Sabrina Dörfer & Christian Schmitz, 2021. "Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 280-303, March.

    More about this item

    Keywords

    Luxuslebensmittel; Konsumenten; Dimensionen; Luxusmarketing; luxury food; consumers; dimensions; luxury marketing;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:daredp:1502. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/iagoede.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.