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Consumer behavior and purchase intention for organic food: A review and research agenda

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  • Rana, Jyoti
  • Paul, Justin

Abstract

In this article, we review and discuss the factors, which affect the change in the consumer behavior towards organic food. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for organic food over the conventionally grown food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle diseases, such as heart disorders and depression. The need to purchase organic food to improve the quality of life will have huge implications for the retail, distribution and marketing functions of business.

Suggested Citation

  • Rana, Jyoti & Paul, Justin, 2017. "Consumer behavior and purchase intention for organic food: A review and research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 157-165.
    • Handle: RePEc:eee:joreco:v:38:y:2017:i:c:p:157-165
    DOI: 10.1016/j.jretconser.2017.06.004
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