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Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers

Author

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  • Rodríguez, Elsa Mirta M.
  • Lupín, Beatriz
  • González, Julia

Abstract

Choice Modelling surveying was applied to assess the importance of attributes and willingness to pay for a fresh potato produced with a low environmental impact production system.Among the stated preference methods, this is the most used to study consumer preferences for attributes of goods with little or no market share. We interviewed 402 individuals, aged 18, in super / hypermarkets and grocery stores. Four different attributes of potato: price, agrochemicals content, cooking quality and treatment were selected according to previous research carried out by the authors. For this purpose, a Conditional Logistic Model (McFadden, 1973) was applied. On the average, ceteris paribus, the full sample participants were willing to pay between US$ 0.60 and US$ 0.49 more per 1 kg of potatoes with low agrochemical content. Related to good cooking quality attributes, participants were willing to pay between US$ 0.31 and US$ 0.25 more per 1 kg of potatoes having this attribute.

Suggested Citation

  • Rodríguez, Elsa Mirta M. & Lupín, Beatriz & González, Julia, 2015. "Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers," Nülan. Deposited Documents 2301, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2301
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    File URL: https://nulan.mdp.edu.ar/id/eprint/2301/1/rodriguez.etal.2015.pdf
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    References listed on IDEAS

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    1. Kuhar, Ales & Juvancic, Luka, 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), pages 1-14, August.
    2. Batte, Marvin T. & Hooker, Neal H. & Haab, Timothy C. & Beaverson, Jeremy, 2007. "Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products," Food Policy, Elsevier, vol. 32(2), pages 145-159, April.
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    5. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, January.
    6. Boccaletti, Stefano & Nardella, Michele, 2000. "Consumer Willingness To Pay For Pesticide-Free Fresh Fruit And Vegetables In Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(3), pages 1-14.
    7. Mercade, Lluc & Gil, Jose Maria & Kallas, Zein & Serra, Jordi, 2009. "A choice experiment method to assess vegetables producers’ preferences for crop insurance," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58090, European Association of Agricultural Economists.
    8. Elsa M. Rodr?guez & Beatriz Lup?n & Victoria Lacaze, 2012. "Factors Affecting the frequency of fresh potatoes? purchasing: An urban study case in Argentina," Economia agro-alimentare, FrancoAngeli Editore, vol. 14(2), pages 139-152.
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    Cited by:

    1. Rodriguez, Julieta A. & Rodríguez, Elsa Mirta M. & Lupín, Beatriz, 2018. "A consumers' valuation of frital INTA: an empirical research that applies the experimental auction method," Nülan. Deposited Documents 2904, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.

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    Keywords

    Disposición a Pagar; Papa; Preferencias del Consumidor; Modelos Econométricos;
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