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Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples

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  • Loureiro, Maria L.
  • McCluskey, Jill J.
  • Mittelhammer, Ronald C.

Abstract

We assess consumer choice of eco-labeled, organic, and regular apples, and identify sociodemographic characteristics affecting the choice among those three alternatives. Eco-labeled apples are less desirable than organic when food safety, the environment, and children's needs are considered. Characteristics that may be expected to positively affect the decision to buy eco-labeled apples relative to regular apples actually have the opposite effect with the inclusion of the organic alternative. When considering all three choices, the eco-labeled product is found to be an intermediate choice among consumers.

Suggested Citation

  • Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-13, December.
    • Handle: RePEc:ags:jlaare:31039
    DOI: 10.22004/ag.econ.31039
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    References listed on IDEAS

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