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MBA Quality Signals

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  • Randall G. Chapman

Abstract

Across multiple external customer groups, agreement exists about what signals the presence of MBA academic quality. MBA quality signals were selected from an original list of 45 and a refined list of 35 in a two-stage study. Important signals were “Positive Course Evaluations By Current MBAs,” “Nationally-Prominent Firms Recruit To Hire MBAs,” “MBA Faculty Spend Time With MBAs Outside Class,” “Extensive Library Resources For MBA Students,” “MBA Faculty Consult To Major Corporations,” “Full-Time Faculty With Prior Business Experience,” “Coursework Projects With Real-World Organizations,” “Many Organizations Recruit On-Campus For MBAs,” and “MBA Graduates Who Are Leaders In Their Fields.” Traditional scholarly-oriented academic quality signals are not apparently valued as quality signals by external customer groups. MBA academic quality appears to be a multidimensional construct with sub-dimensions REAL-WORLDNESS, PLACEMENT, STUDENT SATISFACTION, and PROGRAM SCOPE. MBA program design, staffing, resource deployment, and communications issues arise from these quality signals findings.

Suggested Citation

  • Randall G. Chapman, 1998. "MBA Quality Signals," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 8(4), pages 29-48, August.
    • Handle: RePEc:taf:jmkthe:v:8:y:1998:i:4:p:29-48
    DOI: 10.1300/J050v08n04_03
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    Cited by:

    1. Stefan Schmid & Robert Wilken & Monika Dammer-Henselmann, 2013. "Was bedeutet Internationalität in der Managementweiterbildung? Eine nachfrageorientierte Studie auf Basis von Latent-Class-Conjoint-Analysen," Schmalenbach Journal of Business Research, Springer, vol. 65(3), pages 249-273, May.
    2. Benito Arruñada & Xosé H. Vázquez, 2009. "Behavioral assumptions and management ability," Economics Working Papers 1157, Department of Economics and Business, Universitat Pompeu Fabra, revised Apr 2010.

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