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The Rankings of Marketing Programs in China

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  • Wai-sum Siu

Abstract

This paper reports how Chinese marketing educators perceive the relative quality of Chinese marketing programs. The rankings and evaluative criteria adopted indicate that Chinese marketing educators consider more on the inputs to the program, for instance faculty quality and strength, whilst output characteristics like competence of graduates receive no attention. The evidence presented in this paper seems to indicate that the faculty quality and strength of Chinese marketing educators are at the moment very weak. Innovative measures, for instance the marketing teaching company scheme, should be adopted.

Suggested Citation

  • Wai-sum Siu, 1996. "The Rankings of Marketing Programs in China," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 95-102, July.
    • Handle: RePEc:taf:jmkthe:v:7:y:1996:i:2:p:95-102
    DOI: 10.1300/J050v07n02_08
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    Cited by:

    1. Giasolli, Robert & Groen, Dr. Aard & Haak, Robert & Pieck, Martin, 2021. "Identifying Management of Technology and innovation (MOT) and Technology Entrepreneurship (TE) centers of excellence," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

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