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Gender Effects on the University Selection Process

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  • Matthew D. Shank
  • Fred Beasley

Abstract

Do male and female students really behave differently and want different things from a college education? The present study was and designed to address this issue and extend what was previously known regarding gender differences in the university selection process. A convenience sample of 183 undergraduate students (83 males and 100 females) from a large, midwestern university responded to a campus-intercept survey. Results indicate that male and female students differ in terms of the importance placed on various attributes of a university and in one source used to choose a university. Implications for the development of a strategic marketing process are discussed.

Suggested Citation

  • Matthew D. Shank & Fred Beasley, 1998. "Gender Effects on the University Selection Process," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 8(3), pages 63-71, July.
    • Handle: RePEc:taf:jmkthe:v:8:y:1998:i:3:p:63-71
    DOI: 10.1300/J050v08n03_05
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    Cited by:

    1. Prashant Mahajan & Suresh Golahit, 2017. "Engineering a Woman: Marketing Opportunities and Challenges in India," Post-Print hal-01484219, HAL.
    2. Partenie Cristina-Veronica, 2019. "From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(2), pages 17-32, June.

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