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Content
October 2021, Volume 11, Issue 4
- 1-22 Decomposing Customer Engagement Effect Between Marketer- and User-Generated Content and Repurchase Intention in the Online Airline Service Community
by Ali Ahmed Abdelkader & Reham Shawky Ebrahim - 23-40 An Islamic Bank's Customers' Approach to Gamify Mobile Banking: UTAUT2 Model Extended
by Aysegul Sagkaya Gungor & Yusuf Ihsan Kurt - 41-62 Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan
by Syed Afzal Moshadi Shah & Muhammad Shujjah-Ul-Islam Jadoon & Muhammad Tahir & Jamil Anwar - 63-83 E-Mail Marketing: Research and Challenges
by Albérico Travassos Rosário
July 2021, Volume 11, Issue 3
- 1-14 Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19
by Amina I. Ayodeji-Ogundiran & Darrell Norman Burrell & Eugene J. Lewis - 15-33 A Study of Online Purchasing Intention During the COVID-19 Pandemic in the Lebanese Context
by Nasser Fathi Easa & Soumaya Mounir Kaakour - 34-50 Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry
by Anupreet Kaur Mokha - 51-63 Microcelebrities: The New Celebrities in the Digital Era
by Bejoy John Thomas - 64-79 Wanna Be a Friend on Social Media?: Effect of Communication Style on Consumers
by Ayşegül Sağkaya Güngör & Dursun Yener & Mertcan Taşçıoğlu
April 2021, Volume 11, Issue 2
- 1-16 Implementing Modern Human Resources Strategies in the Public Sector: The Case of Implementing Internal Branding in Large Organizations
by Riyad Eid - 17-31 The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms
by Meng Tao & Faizan Alam & Muhammad Zahid Nawaz & Jashim Khan - 32-51 Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory
by Simran Kaur Madan & Payal S. Kapoor - 52-74 Facebook Advertising as a Marketing Tool: Examining the Influence on Female Cosmetic Purchasing Behaviour
by Barween Hikmat Al Kurdi & Muhammad Turki Alshurideh
January 2021, Volume 11, Issue 1
- 1-13 Social Media Advertising Influence on Users' Responses: Egypt
by Heba Sadek - 14-38 How Online Video Marketing Can Lead to Consumer Online Purchase Intention of Beauty and Healthcare Products in KSA
by Bandar Khalaf Alharthey - 39-61 Investigating the Behaviors of Mobile Games and Online Streaming Users for Online Marketing Recommendations
by Shu-hsien Liao & Wei-Lun Chiu - 62-77 Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet
by Mansi Gupta & Alka Sharma - 78-88 Feedback Analysis for Digital Marketing in India: Empirical Study on Amazon.in, Flipkart, and Snapdeal
by Biswajit Biswas & Manas Kumar Sanyal & Tuhin Mukherjee
October 2020, Volume 10, Issue 4
- 1-17 The Role of Website Visual Design in Predicting Consumers' Purchase Intentions: An Empirical Study in a B2C Online Environment
by Abubaker A AB Shaouf - 18-40 A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game
by Lorena Herrera López - 41-56 The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating Role of Logos
by Vishal Verma & Swati Anand & Kushendra Mishra - 57-73 Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City
by Vanitha Natesan & Sripriya Venkatesalu - 74-86 Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances
by Juin Ghosh Sarkar & Tuhin Mukherjee & Isita Lahiri
July 2020, Volume 10, Issue 3
- 1-20 An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting
by Carol Yirong Lu & Michael W. Marek & Brendan T. Chen & I. Cheng Pai - 21-33 Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest
by Rakesh Naidu Ganduri & E. Lokanadha Reddy & T. Narayana Reddy - 34-47 Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico
by Jovanna Nathalie Cervantes-Guzmán - 48-61 Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women
by Yuvika Gupta & Samik Shome - 62-89 A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions
by Hadeel Bahjat Al-Haddad & Mohammad Hasan Galib
April 2020, Volume 10, Issue 2
- 1-16 A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping
by Umama Nasrin Haque & Rabin Mazumder - 17-29 Difficulty in Transition: Study on Hindrances in Online Shopping for Potential Shoppers
by Chand Prakash Saini - 30-43 Determinants of the Effective Use of UGC (User-Generated Content) on Hotel Room Bookings by Portuguese Travellers
by Susana Bernardino & J. Freitas Santos & José Cadima Ribeiro & André Freitas - 44-56 The Factors of Why the People of Pakistan Do Not Purchase Paid Apps
by Umar Farooq Gillani & Muhammad Ishfaq Khan & Manzar Waseem Ishaq & Kashif Aziz & Muhammad Nawas Akram - 57-73 Best Customer Experience in E-Retailing: A Knowledge-Based Empirical Model
by Tahir Iqbal
January 2020, Volume 10, Issue 1
- 1-14 Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers
by Utkal Khandelwal & Seemant Kumar Yadav & Yogesh Kumar - 15-31 The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective
by M. Sadiq Sohail & Mehedi Hasan & Azlin Fathima Sohail - 32-57 The Role of Online Trust in Forming Online Shopping Intentions
by Bandar Alharthey - 58-71 An Assessment of the Impact that Service Quality and Customer Satisfaction Possess on Customer Loyalty in Internet Banking
by Tahir Iqbal - 72-94 The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms
by Eman Ali Alghamdi & Naima Bogari
October 2019, Volume 9, Issue 4
- 1-18 Does Gender, Age and Income Moderate the Relationship Between Mobile Banking Usage and Loyalty?
by Savdeep Vasudeva & Sonia Chawla - 19-32 The Use of Social Media in Knowledge Sharing Case Study Undergraduate Students in Major British Universities
by Motteh Saleh Al-Shibly - 33-46 Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?
by Deepak Verma & Harish Kumar Singla - 47-63 The Role of Information Technology and Customer Relationship Management Practices in Egyptian Hotels— A Descriptive Study in Sharm El Sheikh Hotels: IT and CRM Practices in Egyptian Hotels
by Nancy Awadallah Awad & Sherif Gamal Saad - 64-79 Online Auctions of New Product Before and After Its Official Launch: Differences, Time Series Linkage, and Correlation with Stock Market
by Yanbin Tu
July 2019, Volume 9, Issue 3
- 1-22 The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand
by Ali Ahmed Abdelkader & Hussein Moselhy Syead Ahmed - 23-48 Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue
by Payal S. Kapoor & K R. Jayasimha & Srinivas Gunta & Ashish Sadh - 49-69 Evaluating the Web-Site & Digital Environment of Airbnb
by Sidhhant Kapai - 70-81 An Analysis of Implementation of Digitalisation in SMEs in India
by Amit Kumar Arora & Priya Rathi - 82-94 Examining the Impact of E- Shopping on Customer Loyalty
by Nancy Awadallah Awad
April 2019, Volume 9, Issue 2
- 1-12 The Perceived Risks Affecting Online Shopping Adoption in Jordan
by Muhammed Alnsour & Nadar Ismael & Zaid Nsoor & Midhat Feidi - 13-26 Online Shopping Attitude of Indian Tier 2 Consumers: Some Qualitative Insights
by Preeti Thakur & Anupriya Kaur - 27-38 Mobile Wallets in India: A Framework for Consumer Adoption
by Nidhi Phutela & Shrirang Altekar - 39-52 Online Auction Market of Preannounced Product: A Study of New XBOX 360 Console
by Yanbin Tu & James R. Shock & Joe Z. Shangguan
January 2019, Volume 9, Issue 1
- 1-23 The Mediating Role of Repositioning on The relationship Between Electronic Integrating Communication Marketing (E-IMC) and Loyalty: The Case of Commercial Banks in Egypt
by Hussein Moselhy Syead Ahmed & Ali Ahmed Abdelkader - 24-37 E-Memory Choice Architecture: Modeling the Use Diffusion of Twitter Archiving System
by Hsia-Ching Chang & Chen-Ya Wang - 38-59 Analyzing Causality Among the Service Quality, Customer Satisfaction and Behavioral Intention Variables with Respect to E-Shopping: An Empirical Take
by Syed Habeeb & K Francis Sudhakar
October 2018, Volume 8, Issue 4
- 1-14 Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions
by Basma El-Sayed El-Baz & Reham Ibrahim Elseidi & Aisha Moustafa El-Maniaway - 15-37 Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users
by Tamer Abbas Awad & Enas Kamel Farghaly - 38-48 Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior
by Gursimranjit Singh & Maninder Singh - 49-58 The Quality of Autism Spectrum Disorders Online Websites Promoting Awareness and Supporting Parents: The Case of Arabic Website
by Ereny Gobrial - 59-75 The Effects of Task Characteristics on the Continuous Usage of Mobile Applications
by Chen-Ya Wang
July 2018, Volume 8, Issue 3
- 1-18 Understanding Egyptian Consumers' Intentions in Online Shopping
by Reham I. Elseidi - 19-35 Predictors of Nigeria's Premier University Undergraduate Students' Online Shopping Adoption
by Adeola Omobola Opesade & Omotola A. Fabowale - 36-51 Components of Consumer Factor and Its Influence on Attitude of the Student Online Shopping Community: Consumer Factor and Its Influence on Attitude
by R.Rajendra Kumar - 52-70 An Evaluation of the Impact of Keyword Frequency on Keyword Prominence
by Edwin Mwosa Kivuti - 71-83 Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana
by Masud Ibrahim & Anthony' Freeman Mensah & Frederick Asare
April 2018, Volume 8, Issue 2
- 1-26 Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture
by Kenneth David Strang - 27-44 A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media
by Castulus Kolo & Stefan Widenhorn & Anna-Lena Borgstedt & David Eicher - 45-56 Service Quality and Customer Satisfaction in Online Banking
by Vijayalakshmi Dharmavaram & Rajyalakshmi Nittala - 57-71 Mobile Service Design Thinking for Consumer Decision-Making Under Multichannel Environment
by Ming-Hsiung Hsiao
January 2018, Volume 8, Issue 1
- 1-20 Evaluating the Performance of e-Government in Egypt: A Public-Value Approach
by Safaa Ahmed Hussein - 21-36 E-Marketing Practices from Jordanian Tourism Agencies Perspectives: A Qualitative Evidence
by Ghazi Al-Weshah - 37-54 How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes?
by Raja Yahya Alsharief - 55-79 An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India
by Som Aditya Juyal
October 2017, Volume 7, Issue 4
- 1-20 Shopping via Instagram: The Influence of Perceptions of Value, Benefits and Risks on Purchase Intentions
by Chayada Apiraksattayakul & Savvas Papagiannidis & Eleftherios Alamanos - 21-38 The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE
by Hamza Saad Mohamed - 39-51 The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students
by Pranay Verma & Anil Kumar Sharma - 52-62 Demographic Factors Associated with Online Shopping Experiences of Saudi Arabian Women
by Ragad Abdulhameed Hannon & Walter Richard Schumm - 63-77 Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan
by Gilbert M. Talaue & Tahir Iqbal
July 2017, Volume 7, Issue 3
- 1-19 Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration
by Chen-Ya Wang & Yi-Chun Lin & Hsia-Ching Chang & Seng-cho T. Chou - 20-29 Digital Marketing in Online Education Services
by Surabhi Singh - 30-41 Infrastructural Drivers of Online Shopping: An International Perspective
by Syed Akhter - 42-54 Shopper's Stance Towards Web Shopping: An Analysis of Students Opinion of India
by Katta Rama Mohana Rao & Chandra Sekhar Patro
April 2017, Volume 7, Issue 2
- 1-22 Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation
by Riyad Eid & Ali Ahmed Abdelkader - 23-41 An Evaluation of the Effects of Social Media on Client: Advertising Agency Relationships in the UK
by Kristina Krasimirova Dimitrova & Steve MacKay - 42-56 Does Demographics Affect Purchase Frequency in Online Retail?
by Prateek Kalia - 57-80 An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping
by Raja Yahya Alsharief & Felwa Al-Saadi
January 2017, Volume 7, Issue 1
- 1-15 An Empirical Study to Find the Road-map for Understanding Online Buying Practices of Indian Youths
by Subhajit Bhattachary & Vijeta Anand - 16-36 Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA
by Raja Yahya Alsharief - 64-78 Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce
by Ilias O. Pappas & Panos E. Kourouthanassis & Sofia Papavlasopoulou & Vassilios Chrissikopoulos
October 2016, Volume 6, Issue 4
- 1-11 Corporate Reputation and C2C Websites: An Exploratory Approach
by Amira Trabelsi Zoghlami & Karim Ben Yahia & Mourad Touzani - 12-35 Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates
by Muneeza Shoaib & Hameedah Sayani - 36-53 E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes
by Gyaneshwar Singh Kushwaha & Mukesh Kaushal - 54-72 A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter
by Bela Florenthal & Mike Chen-Ho Chao
July 2016, Volume 6, Issue 3
- 1-14 The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud
by Francesco Sofo & Michelle Sofo - 15-33 Does Social Media Really Help?: From Customer Involvement to New Product Success
by Rebecca Liu & Aysegul Eda Kop - 34-49 User and Firm Generated Content on Online Social Media: A Review and Research Directions
by Abhinita Daiya & Subhadip Roy - 50-61 Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media?
by Katherine Barnet & Sharmila Pixy Ferris
April 2016, Volume 6, Issue 2
- 1-17 Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry
by S. M. Riad Shams - 18-33 Mobile Phone Purchasing and Brand Presence on Facebook
by Barry Ardley & Jialin Hardwick & Lauriane Delarue & Nick Taylor - 34-48 Internet Adoption and International Marketing in the Jordanian Banking Sector
by Said Al-Hasan & Brychan Thomas & Ayman Mansour - 49-61 Deriving Competitive Intelligence from Social Media: Microblog Challenges and Opportunities
by Elisa Arrigo - 62-77 The Potential Contribution and Uses of Twitter by Tourism Businesses and Destinations
by Marios D. Sotiriadis
January 2016, Volume 6, Issue 1
- 1-23 The Impact of Social Relationships on Online Word-of-Mouth and Knowledge Sharing in Social Network Sites: An Empirical Study
by Sherein Hamed Abou-Warda - 24-33 Measuring the Satisfaction Levels of Mobile Financial Services Users in Bangladesh: An Empirical Study
by Md Abdul Hai & Mohammad Masudur Rahman - 34-53 An Empirical Study on Predicting User Acceptance of Online Apparel Shopping in Iran
by Nariman Pahlavanyali & Seyyed Mohammad Hossein Momeni - 54-82 Differences and Similarities: Brand Trust Offline and Online
by Gordon Bowen & Richard Bowen
October 2015, Volume 5, Issue 4
- 1-24 The Implementation of Continuous Improvement (CI) Methodology: A Case Study of Al-Sindian Paper Mills
by Salaheldin Ismail Salaheldin & Hesham Fawzy Abbas & Mohamed Abdelghaffar Seif - 25-36 Drivers of Brand Trust in Internet Retailing: The Case of Indonesia
by Adilla Anggraeni & Florenz Lay - 37-59 The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups
by Tamer Abbas Awad & Shereen Mohamed Abdel Fatah - 60-83 The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation
by María Ángeles García-Haro & María Pilar Martínez-Ruiz & Ricardo Martínez-Cañas - 84-109 A Revisit of the Concept of Interactivity and its Dimensions
by Hui Wang & Vipin Nadda
July 2015, Volume 5, Issue 3
- 1-17 Emergence and Acceptance of Sharing Economy in India: Understanding through the Case of Airbnb
by Rasananda Panda & Surbhi Verma & Bijal Mehta - 18-37 Adoption of Gamified Systems: A Study on a Social Media Gamification Website
by Gokhan Aydin - 38-46 Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D)
by T S. Rakesh & S Madhushree - 47-64 Trust Management Issues in Social-Media Marketing
by Vikas Kumar & Prasann Pradhan - 65-80 Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting
by Zeki Atıl Bulut & Ali Naci Karabulut & Tuğba Uçma Uysal & Ali Çağlar Uzun
April 2015, Volume 5, Issue 2
- 1-17 Gender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting
by Václav Stříteský & Marek Stříteský & Martin John David Quigley - 18-36 Social Media Marketing in Luxury Retail
by Izabella M. De Souza & Sharmila Pixy Ferris - 37-57 Social Media: An Eccentric Business Communication Tool for the 21st Century Marketers
by Chetna Kudeshia & Arun Mittal - 58-74 The Effect of Social Networks Sites (SNSs) on the Egyptian 25/30 Uprisings
by Rasha Hussein Abdel Aziz Mostafa & Samaa Taher Attia
January 2015, Volume 5, Issue 1
- 1-19 Examining the Awareness and Persuasive Effects of Online WOM
by Irina Grinberg & Sanjib Bhuyan & Yanhong Jin & Lei Wang - 20-37 Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy
by Devinder Pal Singh - 38-50 Factors Influencing Online Shopping Behavior of Urban Consumers in India
by Rajyalakshmi Nittala - 51-64 Dimensions of Privacy Concerns amongst Online Buyers in India
by Tinu Jain & Prashant Mishra
October 2014, Volume 4, Issue 4
- 1-16 Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing
by David Bowie & Alexandros Paraskevas & Anastasia Mariussen - 17-35 Immersion and Perceived Value: The Strategic Variables For Commercial Websites
by Ahmed Anis Charfi - 36-51 E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia
by Elia Ardyan & Vincent Didiek Wiet Aryanto - 52-64 From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool
by K Sai Prasad & Sita Mishra
July 2014, Volume 4, Issue 3
- 1-13 An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising
by Pradeep Dharmadasa & Thilini Alahakoon - 14-30 A Cloud Computing Model for Efficient Marketing Planning in Tourism
by George Mastorakis & Nikolaos Trihas & Constandinos X. Mavromoustakis & Emmanouil Perakakis & Ioannis Kopanakis - 31-50 The Visual-Cognitive Model for Internet Advertising in Online Market Places
by Efosa C. Idemudia - 51-67 Measuring Consumer Motivations to Share Rumors: Scale Development
by Subin Sudhir & Anandakuttan B. Unnithan - 68-84 Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach
by Matthew J. Haught & Ran Wei & Yang Xuerui & Jin Zhang
April 2014, Volume 4, Issue 2
- 1-14 Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas
by Parul Singh - 15-27 E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector
by Roli Bansal & Manisha Lamba & Shirin Alavi & Vandana Ahuja - 28-44 Response Order Effects in Online Surveys: An Empirical Investigation
by M.A. Sanjeev & Parul Balyan - 45-61 Ethics in Behavioural Targeting: Mapping Consumers Perceptions
by Sonam Chauhan & Shubhangini Rathore - 62-73 Importance of Web Based Tools for Promotion of Movies: A Survey on Indian Movie Production Houses
by Suresh Sannapu & Akshat Singh Parihar & Gaurav Kandwal & Karan Kakkar
January 2014, Volume 4, Issue 1
- 1-10 Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online
by Alia Besbes Sahli & Patrick Legohérel - 11-28 The Impact of Trust on Virtual Team Effectiveness
by Yasser A. El-Kassrawy - 29-38 Online Advertising Intermediary: How Online Advertising Works?
by Payam Hanafizadeh & Mehdi Behboudi & Hamideh Mokhtari Hasanabad - 39-51 A Study of Online Co-Creation Strategies of Starbucks Using Netnography
by Preetika Sindhwani & Vandana Ahuja - 52-63 Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector
by Neha Arora & Ashok Wahi
October 2013, Volume 3, Issue 4
- 1-27 An Investigation of the Evaluation of the Viral Marketing Research
by Antonius Raghubansie & Hatem El-Gohary & Chandrani Samaradivakara - 28-42 Evaluation of Social Network Sites: An Empirical Study of 150 Top-Ranked Firms in the World
by Francisco J. Miranda & Antonio Chamorro & Sergio Rubio - 43-67 The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis
by Thamaraiselvan Natarajan & Janarthanan Balakrishnan & Senthilarasu Balasubramanian & Jeevananthan Manickavasagam - 68-83 Twitter as a Tool for Corporate Communication: Exploring Interactive Communication Patterns between Fortune 500 Companies and Twitter Users
by Kyung Jung Han & Chang-Hoan Cho
July 2013, Volume 3, Issue 3
- 1-17 An Empirical Study of Impulse Buying Behavior in Online Bookstores
by G. Muruganantham & Ravi Shankar Bhakat - 18-36 A Comparative Study of Consumer’s Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model
by Savdeep Vasudeva & Gurdip Singh - 37-50 Targeted Online Marketing using Social Networking
by Mohamed K. Watfa & Nima Najafi & Mahmoud Numan Bakkar - 51-61 Evaluating the Persuasive and Memory Effects of Viral Advertising
by Maysam Shirkhodaee & Saeed Rezaee - 62-75 Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India
by Baisakhi Banerjee & Ashwini Kumar BJ
April 2013, Volume 3, Issue 2
- 1-19 Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction among Professionals
by Albert Chong Yan Vun & Amran Harun & Jaratin Lily & Charlie Albert Lasuin - 20-37 Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product
by Manel Hamouda & Rym Srarfi Tabbane - 38-55 E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity
by Shirin Alavi & Vandana Ahuja - 56-74 Cyber Criminals on the Internet Super Highways: A Technical Investigation of Different Shades and Colours within the Nigerian Cyber Space
by Edwin Agwu - 75-86 ICT Infrastructure Framework for Microfinance Institutions and Banks in Pakistan: An Optimized Approach
by Sadiq Shahbaz Ali & M. N. A. Khan
January 2013, Volume 3, Issue 1
- 1-13 Avatar-Based Coaching: Using Virtual World to Develop Sales Skills and Learning Satisfaction Among Business Secondary School Students
by Hamdy Ahmed Abdelaziz - 14-30 Websites and Internet Marketing: Developing a Model for Measuring a Website’s Contribution to the Brand
by Neha Jain & Vandana Ahuja & Yajulu Medury - 31-46 Uncovering Relationships Between Emotional States and Higher-Order Needs: Enhancing Consumer Emotional Experiences in Computer-Mediated Environment
by Andrew Pressey & Laura Salciuviene & Stuart Barnes - 47-63 A Conceptual Framework to Understanding Online Consumer Buying Behavior
by Bijal Zaveri Amin & Prahant Amin
October 2012, Volume 2, Issue 4
- 1-14 E-Marketing on Online Social Networks and Ethical Issues
by Gajendra Sharma & Li Baoku - 15-41 Second-Order Constructs in Structural Equations: Perceived Value and Trust
by Manel Khadraoui & Jamel-Eddine Gharbi - 42-53 Market Influence Analytics in a Digital Ecosystem
by Vandana Ahuja - 54-67 Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability
by Rajesh Kumar Sinha & Subhojit Banerjee - 68-82 Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study
by Edwin Agwu
July 2012, Volume 2, Issue 3
- 1-20 A Value Centric Study of Intention to use Internet as a Shopping Channel in an Introductory Online Market
by Khurram Sharif - 21-38 Content Evaluation Criteria for General Websites: Analysis and Comparison
by Hassan M. Selim - 39-51 The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies
by Riyad Eid & Yasser El-Kassrawy - 52-69 An Examination of the Factors Influencing Consumers’ Visit of C2C Websites
by Amira Trabelsi Zoghlami & Mourad Touzani - 70-82 Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm
by Neha Jain & Vandana Ahuja & Y. Medury
April 2012, Volume 2, Issue 2
- 1-9 Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies
by Maha M. Alkhaffaf & Asmahan M. Altaher - 10-24 Consumer Perceptions on Security, Privacy, and Trust on E-Portals
by Anuradha Reddy & G. V. Bhavani Prasad - 25-43 A Study of Online Digital Music Evaluation
by Yanbin Tu & Min Lu - 44-56 Why Do Iranians Avoid Shopping on the Internet?
by Payam Hanafizadeh & Mehdi Behboudi & Maryam Asghari Ilani & Ramineh Kalhor
January 2012, Volume 2, Issue 1
- 1-15 The Effect of Online Communication on Corporate Brand Image
by Nagwa El Gazzar & Maha Mourad - 16-24 Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010
by Wu He & Thad Chee & Dazhi Chong & Elizabeth Rasnick - 25-37 Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies: The Case of Egypt
by Hatem El-Gohary & Simon O’Leary & Paul Radway - 38-49 A License Revocation Protocol Supporting Digital License Reselling in a Consumer-to-Consumer Model
by Tarek Gaber & Ning Zhang - 50-63 Applying Personalized Recommendation for Social Network Marketing
by Leila Esmaeili & Ramin Nasiri & Behrouz Minaei-Bidgoli
October 2011, Volume 1, Issue 4
- 1-19 Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets
by John Fotis & Dimitrios Buhalis & Nicos Rossides - 20-32 Factors Affecting the Success of Online Branding: An Empirical Study
by Riyad Eid & Raja Yahya Al Sharief & Laila Hussein - 33-47 Systems Development Methodology for Mobile Commerce Applications: Agile vs. Traditional
by Muazzan Binsaleh & Shahizan Hassan - 48-63 Promoting Wine on the Internet: An Exploratory Study of the Portuguese Wine Blog Community
by J. Freitas Santos - 64-74 Hotels Pricing at Travel Search Engines
by Anastasios A. Economides & Antonia Kontaratou
July 2011, Volume 1, Issue 3
- 1-16 Competition in Online Comparison Shopping Services
by Jani Saastamoinen - 17-28 Consumer-to-Consumer Internet Auction Models
by Timothy L. Y. Leung & William J. Knottenbelt - 29-37 Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective
by Chiao-Chen Chang & Yang-Chieh Chin - 38-45 Creating Competitive Advantage by Using Data Mining Technique as an Innovative Method for Decision Making Process in Business
by Mert Bal & Yasemin Bal & Ayse Demirhan - 46-61 Comparing Effectiveness of E-learning Training and Traditional Training in Industrial Safety and Health
by Norlinda Binti Mohd Rozar & Abdullah Bin Ibrahim & Muhammad Ashlyzan Bin Razik
April 2011, Volume 1, Issue 2
- 1-23 E-Commerce Adoption by Micro Firms: A Qualitative Investigation in the UK Tourism Sector
by Cindy Millman - 24-42 The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries
by Horst Treiblmaier & Larry Neale & Sandy Chong - 43-56 Balancing Growth: A Conceptual Framework for Evaluating ICT Readiness in SMEs
by Romano Dyerson & Riccardo Spinelli - 57-67 Online Social Media as a Driver of Buzz Marketing: Who’s Riding?
by Khan Md. Raziuddin Taufique & Faisal Mohammad Shahriar - 68-77 Automatic Categorization of Reviews and Opinions of Internet: E-Shopping Customers
by Jan Žižka & Vadim Rukavitsyn
January 2011, Volume 1, Issue 1
- 1-11 Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis Using the FIMIX Method
by Stuart J. Barnes & Jan Mattsson - 12-23 Assessing Website Effectiveness of Airline Companies
by D. Vrontis & Y. Melanthiou - 24-40 Examining the Online Wine Tourism Experience of California Wineries
by Roblyn Simeon & Lutfus Sayeed - 41-62 New Digital Media Marketing and Micro Business: A UK Perspective
by Cindy Millman & Hatem El-Gohary