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The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud

Author

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  • Francesco Sofo

    (University of Canberra, Canberra, Australia)

  • Michelle Sofo

    (University of Canberra, Canberra, Australia)

Abstract

The world of marketing has changed through the incorporation of electronic means through which new customers and new markets can be reached. As a result, the world of trade and commerce has been revolutionized, revealing new and sometimes less scrupulous ways of dealing in an online marketplace. The article provides three Australian examples (each featuring a nexus between e-marketing and fraudulent online transactions) in order to gain a deeper appreciation of the darker side that exists to e-marketing. It also explores education and adult learning as means of raising awareness and skills in dealing with harmful e-marketing practices found in occurrences such as Internet fraud.

Suggested Citation

  • Francesco Sofo & Michelle Sofo, 2016. "The Role of Education in Breaking the Nexus between e-Marketing and Online Fraud," International Journal of Online Marketing (IJOM), IGI Global, vol. 6(3), pages 1-14, July.
    • Handle: RePEc:igg:jom000:v:6:y:2016:i:3:p:1-14
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