IDEAS home Printed from https://ideas.repec.org/a/igg/jom000/v9y2019i4p33-46.html
   My bibliography  Save this article

Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?

Author

Listed:
  • Deepak Verma

    (Jaypee Institute of Information & Technology, Noida, India)

  • Harish Kumar Singla

    (National Institute of Construction Management and Research, Pune, India)

Abstract

The authors attempted to understand the consumer behavior of fruit and vegetable shoppers in India and identify whether companies offering convenience can break the jinx of orthodox/habitual shopping. The important motivators for online shoppers and orthodox shoppers are identified which was followed by a survey from India's two major cities, Delhi NCR and Pune. The authors observe that online shoppers are mostly driven by convenience in terms of travel time savings, to avoid crowds, queuing, home delivery, avoiding driving/ traffic situations, whereas orthodox shoppers are driven by freshness and quality of fruits and vegetables and give more importance in having a personal touch while purchasing. Orthodox shoppers do get hassled with crowding, queuing, but still they stick to their habitual buying behavior and do not go to the option of online shopping.

Suggested Citation

  • Deepak Verma & Harish Kumar Singla, 2019. "Can Indian Online Fruits and Vegetables Companies Break the Jinx of Orthodox Shopping?," International Journal of Online Marketing (IJOM), IGI Global, vol. 9(4), pages 33-46, October.
    • Handle: RePEc:igg:jom000:v:9:y:2019:i:4:p:33-46
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2019100103
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jom000:v:9:y:2019:i:4:p:33-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.