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Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online

Author

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  • Alia Besbes Sahli

    (Economics and Management, University of Angers, Angers, France)

  • Patrick Legohérel

    (Economics and Management, University of Angers, Angers, France)

Abstract

The purpose of this article is to investigate the factors influencing the intention to use the Internet to book tourism products online in Tunisian context. To this end, the authors selected the Decomposed Theory of Planned Behavior (DTPB) to help account for the intention to book online. The authors conduct an online survey. Data was obtained from 158 questionnaires and analyzed through regression. The study demonstrated the importance of causal relationships between predictor variables and the dependent variable, namely the intention to book online. A novel result, perceived usefulness does not admit a positive impact on the attitude towards online booking. Thus, the study has confirmed the explanatory power of the DTPB model in accounting for consumers' behavioral intention in the context of e-tourism.

Suggested Citation

  • Alia Besbes Sahli & Patrick Legohérel, 2014. "Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online," International Journal of Online Marketing (IJOM), IGI Global, vol. 4(1), pages 1-10, January.
    • Handle: RePEc:igg:jom000:v:4:y:2014:i:1:p:1-10
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    Cited by:

    1. Dang, Ngoc Bich & Bertrandias, Laurent, 2023. "Social robots as healing aids: How and why powerlessness influences the intention to adopt social robots," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

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