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Infrastructural Drivers of Online Shopping: An International Perspective

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  • Syed Akhter

    (Marquette University, Milwaukee, WI, USA)

Abstract

While online shopping expenditures have been increasing in both developed and developing economies, they still account for a small share of total retail sales. Significant differences also exist across countries in the amount of money consumers spend on a per capita basis on online purchases. The authors utilize the conceptual foundations of infrastructural framework to examine the effects of infrastructural drivers on online shopping expenditures in 43 countries. Findings show that per capita telecommunications investments and per capita gross national income are significantly associated with per capita online shopping expenditures. Privacy protection, Internet penetration, and credit card penetration were not significant.

Suggested Citation

  • Syed Akhter, 2017. "Infrastructural Drivers of Online Shopping: An International Perspective," International Journal of Online Marketing (IJOM), IGI Global, vol. 7(3), pages 30-41, July.
    • Handle: RePEc:igg:jom000:v:7:y:2017:i:3:p:30-41
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    Cited by:

    1. Novkovska, Blagica & Dumicic, Ksenija, 2019. "Ordering Goods And Services Online In South East European Countries: Comparison By Cluster Analysis," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 10(2), pages 163-173.

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