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Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas

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  • Parul Singh

    (Indian Institute of Foreign Trade, Delhi, India)

Abstract

This article makes an attempt to understand crowdsourcing and its increasing importance in organizations. It explores how crowd acts as a problem solver and crowdsourcing generates ideas that lead to open innovation for an organization. The paper also throws light on how with the arrival and advancement of digital technologies, the concept of crowdsourcing has gained popularity and has received well acceptance in the organizations. This is followed by a detailed analysis on various researchers' views and thoughts on the subject. Based on the extensive literature review, this paper attempts to identify knowledge gaps and research gaps. This study is an attempt to create concepts on social media crowdsourcing and provide research directions to further explore the subject.

Suggested Citation

  • Parul Singh, 2014. "Social Media Crowdsourcing: Supporting User-Driven Innovation by Generating Ideas," International Journal of Online Marketing (IJOM), IGI Global, vol. 4(2), pages 1-14, April.
    • Handle: RePEc:igg:jom000:v:4:y:2014:i:2:p:1-14
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