IDEAS home Printed from https://ideas.repec.org/a/igg/jom000/v2y2012i4p68-82.html
   My bibliography  Save this article

Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study

Author

Listed:
  • Edwin Agwu

    (Manchester Business School, UK)

Abstract

Recent surveys show that more than 65% of internet users in Nigeria are between 18 – 46 years old. However, evidence from previous research stressed that as opposed to generation X, generation Y are more likely to adopt new technologies. This paper examined the use of internet and internet banking by two different generations in the Nigeria context. Students and young graduates who occupy these ladders were used as subjects of the research. Two hundred and thirty students (generations X and Y) were sampled. Findings revealed that both generations within the Nigerian context are technologically inclined; however, certain factors serve as barriers to their adoption of internet banking services as opposed to their frequent use of the internet for other purposes. Risks, security and privacy, dearth of telecommunication infrastructures, and poor state of the Nigerian economy were found to be barriers within the data analyzed. This research contends that the Nigerian government and the financial institutions must address the barriers to make for a full adoption of internet banking services and proposes the relationship marketing of these generations, especially generation Y as potential users of the bank and its services.

Suggested Citation

  • Edwin Agwu, 2012. "Generations X and Y’s Adoption of Internet and Internet Banking in Nigeria: A Qualitative Study," International Journal of Online Marketing (IJOM), IGI Global, vol. 2(4), pages 68-82, October.
    • Handle: RePEc:igg:jom000:v:2:y:2012:i:4:p:68-82
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijom.2012100105
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Evelyn Nwamaka Ogbeide-Osaretin & Oseremen Ebhote, 2020. "Does digital marketing enhance rural agricultural transformation in Nigeria? An empirical investigation," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 10(1), pages 450-462, June.
    2. Ogbeide-Osaretin, Evelyn Nwamaka & Ebhote, Oseremen, 2020. "Does Digital Marketing Enhance Rural Agricultural Transformation in Nigeria? An Empirical Investigation," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 10(01), January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jom000:v:2:y:2012:i:4:p:68-82. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.