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Content
2015, Volume 30, Issue C
2015, Volume 29, Issue C
- 1-10 Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities
by Johnson, Devon S. & Lowe, Ben
- 11-25 Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website
by Currim, Imran S. & Mintz, Ofer & Siddarth, S.
- 27-37 Targeting High Value Customers While Under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm
by Cui, Geng & Wong, Man Leung & Wan, Xiang
- 39-56 Managing Customer Acquisition Risk Using Co-operative Databases
by Liu, Hongju & Pancras, Joseph & Houtz, Malcolm
2014, Volume 28, Issue 4
- 237-256 The Sales Velocity Effect on Retailing
by Ho, Edward & Kowatsch, Tobias & Ilic, Alexander
- 257-270 Customer Responses to Channel Migration Strategies Toward the E-channel
by Trampe, Debra & Konuş, Umut & Verhoef, Peter C.
- 271-284 How Online Consumer Segments Differ in Long-term Marketing Effectiveness
by Reimer, Kerstin & Rutz, Oliver J. & Pauwels, Koen
- 285-301 Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
by Klapdor, Sebastian & Anderl, Eva M. & von Wangenheim, Florian & Schumann, Jan H.
2014, Volume 28, Issue 3
- 167-183 What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature
by King, Robert Allen & Racherla, Pradeep & Bush, Victoria D.
- 184-195 No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure
by White, Tiffany Barnett & Novak, Thomas P. & Hoffman, Donna L.
- 196-209 The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities
by de Almeida, Stefânia Ordovás & Dholakia, Utpal M. & Hernandez, José Mauro C. & Mazzon, José Afonso
- 210-224 For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV
by Lhoest-Snoeck, Sietske & van Nierop, Erjen & Verhoef, Peter C.
- 225-236 Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD
by Hsieh, Jung-Kuei & Hsieh, Yi-Ching & Chiu, Hung-Chang & Yang, Ya-Ru
2014, Volume 28, Issue 2
- 87-100 GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity
by Blazevic, Vera & Wiertz, Caroline & Cotte, June & de Ruyter, Ko & Keeling, Debbie Isobel
- 101-116 The Shifting Range of Optimal Web Site Complexity
by Mai, Robert & Hoffmann, Stefan & Schwarz, Uta & Niemand, Thomas & Seidel, Jana
- 117-133 From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication
by Bacile, Todd J. & Ye, Christine & Swilley, Esther
- 134-148 Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
by Labrecque, Lauren I.
- 149-165 Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
by Hollebeek, Linda D. & Glynn, Mark S. & Brodie, Roderick J.
2014, Volume 28, Issue 1
- 1-15 Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors
by Hautz, Julia & Füller, Johann & Hutter, Katja & Thürridl, Carina
- 16-25 Patterns of Herding and their Occurrence in an Online Setting
by Langley, David J. & Hoeve, Maarten C. & Ortt, J. Roland & Pals, Nico & van der Vecht, Bob
- 26-42 Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations
by Lam, Shun Yin & Shankar, Venkatesh
- 43-54 Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
by Pescher, Christian & Reichhart, Philipp & Spann, Martin
- 55-67 Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias
by Thompson, Scott A. & Loveland, James M. & Fombelle, Paul W.
- 68-85 Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies
by Zhang, Xubing & Jiang, Bo
2013, Volume 27, Issue 4
- 242-256 Managing Brands in the Social Media Environment
by Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline
- 257-269 Consumer Power: Evolution in the Digital Age
by Labrecque, Lauren I. & vor dem Esche, Jonas & Mathwick, Charla & Novak, Thomas P. & Hofacker, Charles F.
- 270-280 Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
by Malthouse, Edward C. & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael
- 281-298 Social Media Metrics — A Framework and Guidelines for Managing Social Media
by Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen
- 299-310 Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality
by Weinberg, Bruce D. & de Ruyter, Ko & Dellarocas, Chrysanthos & Buck, Michael & Keeling, Debbie Isobel
- 311-323 Social Commerce: A Contingency Framework for Assessing Marketing Potential
by Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin
2013, Volume 27, Issue 3
- 141-157 Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities
by Marchand, André & Hennig-Thurau, Thorsten
- 158-171 Nested Network Effects in Online Free Games with Accessory Selling
by Wu, Chi-Cheng & Chen, Ying-Ju & Cho, Yung-Jan
- 172-184 Donor Segmentation: When Summary Statistics Don't Tell the Whole Story
by Durango-Cohen, Elizabeth J. & Torres, Ramón L. & Durango-Cohen, Pablo L.
- 185-208 A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
by Romero, Jaime & van der Lans, Ralf & Wierenga, Berend
- 209-225 Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand
by Miceli, Gaetano “Nino” & Raimondo, Maria Antonietta & Farace, Stefania
- 226-235 Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products
by Jiménez, Fernando R. & Mendoza, Norma A.
2013, Volume 27, Issue 2
- 83-97 Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching
by Bakhtiari, Ali & Murthi, B.P.S. & Steffes, Erin
- 98-111 Perceived Ubiquity in Mobile Services
by Okazaki, Shintaro & Mendez, Felipe
- 112-129 Finding Donors by Relationship Fundraising
by Moon, Sangkil & Azizi, Kathryn
- 130-140 Using Internet Behavior to Deliver Relevant Television Commercials
by Bellman, Steven & Murphy, Jamie & Treleaven-Hassard, Shiree & O'Farrell, James & Qiu, Lili & Varan, Duane
2013, Volume 27, Issue 1
- 1-13 Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
by Peltier, James W. & Zahay, Debra & Lehmann, Donald R.
- 14-27 A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
by van Laer, Tom & de Ruyter, Ko & Cox, David
- 28-35 The Geometric Law of Annual Halving
by Malthouse, Edward C. & Raman, Kalyan
- 36-46 Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
by Huang, Jinsong & Su, Song & Zhou, Liuning & Liu, Xi
- 47-61 Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
by Steinhart, Yael & Kamins, Michael A. & Mazursky, David & Noy, Avraham
- 62-73 Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
by Balagué, Christine & de Valck, Kristine
- 74-82 A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries
by Aksoy, Lerzan & Buoye, Alexander & Aksoy, Pelin & Larivière, Bart & Keiningham, Timothy L.
2012, Volume 26, Issue 4
- 189-197 Brand Performances in Social Media
by Singh, Sangeeta & Sonnenburg, Stephan
- 198-208 Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
by Wang, Xia & Yu, Chunling & Wei, Yujie
- 209-222 We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities
by Seraj, Mina
- 223-234 Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
by van Noort, Guda & Voorveld, Hilde A.M. & van Reijmersdal, Eva A.
- 235-243 I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors
by Cho, Hyejeung & Schwarz, Norbert
- 244-255 Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
by Purnawirawan, Nathalia & De Pelsmacker, Patrick & Dens, Nathalie
2012, Volume 26, Issue 3
- 115-130 So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them
by Ertimur, Burçak & Gilly, Mary C.
- 131-140 Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
by van Noort, Guda & Willemsen, Lotte M.
- 141-154 Return on Quality Improvements in Search Engine Marketing
by Abou Nabout, Nadia & Skiera, Bernd
- 155-166 Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
by Breuer, Ralph & Brettel, Malte
- 167-175 The Impact of Online and Offline Information Sources on Automobile Choice Behavior
by Kulkarni, Gauri & Ratchford, Brian T. & Kannan, P.K.
- 176-188 Heterogeneity in the Effects of Online Persuasion
by Kaptein, Maurits & Eckles, Dean
2012, Volume 26, Issue 2
- 71-82 Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content
by Liu-Thompkins, Yuping & Rogerson, Michelle
- 83-91 Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
by de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H.
- 92-101 Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry
by Feng, Jie & Papatla, Purushottam
- 102-113 How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
by Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen
2012, Volume 26, Issue 1
- 4-20 “The (Real) World Is Not Enough:” Motivational Drivers and User Behavior in Virtual Worlds
by Eisenbeiss, Maik & Blechschmidt, Boris & Backhaus, Klaus & Freund, Philipp Alexander
- 21-32 Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria
by Liu, Chia-Ling ‘Eunice’ & Sinkovics, Rudolf R. & Pezderka, Noemi & Haghirian, Parissa
- 33-42 Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
by van Reijmersdal, Eva A. & Rozendaal, Esther & Buijzen, Moniek
- 43-52 Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
by Raman, Kalyan & Mantrala, Murali K. & Sridhar, Shrihari & Tang, Yihui (Elina)
- 53-67 Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online
by Scarpi, Daniele
2011, Volume 25, Issue 4
- 191-200 The Effectiveness of Branded Mobile Phone Apps
by Bellman, Steven & Potter, Robert F. & Treleaven-Hassard, Shiree & Robinson, Jennifer A. & Varan, Duane
- 201-214 The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market
by Polo, Yolanda & Sese, F. Javier & Verhoef, Peter C.
- 215-225 An Empirical Investigation of Dual Network Effects in Innovation Project Development
by Moon, Sangkil
- 226-240 Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay
by Acquisti, Alessandro & Spiekermann, Sarah
- 241-250 The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment
by Kamins, Michael A. & Noy, Avi & Steinhart, Yael & Mazursky, David
2011, Volume 25, Issue 3
- 123-133 Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews
by Hu, Ye & Li, Xinxin
- 134-144 Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values
by Punj, Girish
- 145-158 Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust
by Kim, Kyongseok & Kim, Jooyoung
- 159-168 The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store
by Chang, Chingching
- 169-177 Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time
by Sääksjärvi, Maria & Samiee, Saeed
- 178-189 A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity
by Pfeifer, Phillip E. & Ovchinnikov, Anton
2011, Volume 25, Issue 2
- 67-74 How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
by Pan, Lee-Yun & Chiou, Jyh-Shen
- 75-84 Advertising: Stimulant or Suppressant of Online Word of Mouth?
by Feng, Jie & Papatla, Purushottam
- 85-94 The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
by Chen, Yubo & Fay, Scott & Wang, Qi
- 95-109 Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?
by Drechsler, Wenzel & Natter, Martin
- 110-122 Decision Quality Measures in Recommendation Agents Research
by Aksoy, Lerzan & Cooil, Bruce & Lurie, Nicholas H.
2011, Volume 25, Issue 1
- 1-14 On Estimating Current-Customer Equity Using Company Summary Data
by Pfeifer, Phillip E.
- 15-17 On Estimating Current-customer Equity Using Company Summary Data: Comment
by Neslin, Scott A.
- 18-19 Comment on “On Estimating Current-customer Equity Using Company Summary Data”
by Fader, Peter S. & Hardie, Bruce G.S.
- 20-22 Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
by Wiesel, Thorsten & Skiera, Bernd & Villanueva, Julian
- 23-24 A Comment on “On Estimating Current-Customer Equity Using Company Summary Data”
by Venkatesan, Rajkumar
- 25-26 Rejoinder
by Pfeifer, Phillip E.
- 27-36 Strategic Herding Behavior in Peer-to-Peer Loan Auctions
by Herzenstein, Michal & Dholakia, Utpal M. & Andrews, Rick L.
- 37-50 Online Personal Branding: Processes, Challenges, and Implications
by Labrecque, Lauren I. & Markos, Ereni & Milne, George R.
- 51-63 Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle
by Verhaert, Griet Alice & Van den Poel, Dirk
2010, Volume 24, Issue 4
- 251-268 An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
by Chu, Junhong & Arce-Urriza, Marta & Cebollada-Calvo, José-Javier & Chintagunta, Pradeep K.
- 269-282 The Effects of Animation and Format on the Perception and Memory of Online Advertising
by Kuisma, Jarmo & Simola, Jaana & Uusitalo, Liisa & Öörni, Anssi
- 283-296 An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
by Bernhardt, Martin & Spann, Martin
- 297-308 The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses
by Cauberghe, Verolien & De Pelsmacker, Patrick
- 309-331 Consumers' Search for Information on the Internet: How and Why China Differs from Western Europe
by Vuylsteke, Alexander & Wen, Zhong & Baesens, Bart & Poelmans, Jonas
2010, Volume 24, Issue 3
- 185-197 The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation
by Chakravarty, Anindita & Liu, Yong & Mazumdar, Tridib
- 198-208 Staying Power of Churn Prediction Models
by Risselada, Hans & Verhoef, Peter C. & Bijmolt, Tammo H.A.
- 209-221 Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration
by Even, Adir & Shankaranarayanan, G. & Berger, Paul D.
- 222-238 Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites
by Jaiswal, Anand K. & Niraj, Rakesh & Venugopal, Pingali
- 239-250 Determinants of Participation and Response Effort in Web Panel Surveys
by Brüggen, Elisabeth & Dholakia, Utpal M.
2010, Volume 24, Issue 2
- 58-70 Brand Equity Management in a Multichannel, Multimedia Retail Environment
by Keller, Kevin Lane
- 71-85 A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment
by Kumar, V.
- 86-95 Consumer Behavior in a Multichannel, Multimedia Retailing Environment
by Dholakia, Utpal M. & Kahn, Barbara E. & Reeves, Randy & Rindfleisch, Aric & Stewart, David & Taylor, Earl
- 96-110 Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions
by Varadarajan, Rajan & Srinivasan, Raji & Vadakkepatt, Gautham Gopal & Yadav, Manjit S. & Pavlou, Paul A. & Krishnamurthy, Sandeep & Krause, Tom
- 111-120 Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
by Shankar, Venkatesh & Venkatesh, Alladi & Hofacker, Charles & Naik, Prasad
- 121-137 CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
by Verhoef, Peter C. & Venkatesan, Rajkumar & McAlister, Leigh & Malthouse, Edward C. & Krafft, Manfred & Ganesan, Shankar
- 138-154 Strategic Online and Offline Retail Pricing: A Review and Research Agenda
by Grewal, Dhruv & Janakiraman, Ramkumar & Kalyanam, Kirthi & Kannan, P.K. & Ratchford, Brian & Song, Reo & Tolerico, Stephen
- 155-167 Opportunities for Innovation in the Delivery of Interactive Retail Services
by Berry, Leonard L. & Bolton, Ruth N. & Bridges, Cheryl H. & Meyer, Jeffrey & Parasuraman, A. & Seiders, Kathleen
- 168-180 Crafting Integrated Multichannel Retailing Strategies
by Zhang, Jie & Farris, Paul W. & Irvin, John W. & Kushwaha, Tarun & Steenburgh, Thomas J. & Weitz, Barton A.
2010, Volume 24, Issue 1
- 1-13 Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products
by Chandrashekaran, Murali & Grewal, Rajdeep & Mehta, Raj
- 14-21 Does Size Matter? An Examination of Small and Large Web-Based Brand Communities
by Scarpi, Daniele
- 22-30 More than Words: On the Importance of Picture–Text Congruence in the Online Environment
by van Rompay, Thomas J.L. & de Vries, Peter W. & van Venrooij, Xaviera G.
- 31-41 The Effect of Web-Based Information Availability on Consumers' Processing and Attitudes
by Sicilia, Maria & Ruiz, Salvador
- 42-54 Semi-Supervised Response Modeling
by Lee, Hyoung-joo & Shin, Hyunjung & Hwang, Seong-seob & Cho, Sungzoon & MacLachlan, Douglas
2009, Volume 23, Issue 4
- 288-299 A Hierarchical Marketing Communications Model of Online and Offline Media Synergies
by Naik, Prasad A. & Peters, Kay
- 300-307 Does Chatter Matter? The Impact of User-Generated Content on Music Sales
by Dhar, Vasant & Chang, Elaine A.
- 308-320 Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets
by Sultan, Fareena & Rohm, Andrew J. & Gao, Tao (Tony)
- 321-331 An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
by Calder, Bobby J. & Malthouse, Edward C. & Schaedel, Ute
- 332-340 Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers
by Park, Cheol & Lee, Thae Min
2009, Volume 23, Issue 3
- 209-220 Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services
by Finn, Adam & Wang, Luming & Frank, Tema
- 221-233 The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing
by Kim, Hyejeong & Niehm, Linda S.
- 234-246 The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores
by Jin, Seung-A Annie
- 247-258 The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking
by Sanchez-Franco, Manuel J.
- 259-271 CASE: Mozilla vs. Godzilla — The Launch of the Mozilla Firefox Browser
by Krishnamurthy, Sandeep
- 276-278 A Method to Predict Aggregate Customer Equity Using Activeness Thresholds — 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1)
by Pancras, Joseph
- 279-283 2008 DMEF Customer Lifetime Value Modeling (Task 2)
by Jamal, Zainab & Zhang, Alex
2009, Volume 23, Issue 2
- 108-117 New Communications Approaches in Marketing: Issues and Research Directions
by Winer, Russell S.
- 118-129 Mobile Marketing: A Synthesis and Prognosis
by Shankar, Venkatesh & Balasubramanian, Sridhar
- 130-137 Prospects for Personalization on the Internet
by Montgomery, Alan L. & Smith, Michael D.
- 138-146 Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents
by Murray, Kyle B. & Häubl, Gerald
- 147-156 Reversing the Logic: The Path to Profitability through Relationship Marketing
by Kumar, V. & Pozza, Ilaria Dalla & Petersen, J. Andrew & Shah, Denish
- 157-168 Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions
by Blattberg, Robert C. & Malthouse, Edward C. & Neslin, Scott A.
- 169-178 Customer-Based Valuation
by Gupta, Sunil
- 179-190 Online Trust: State of the Art, New Frontiers, and Research Potential
by Urban, Glen L. & Amyx, Cinda & Lorenzon, Antonio
- 191-205 Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses
by Peltier, James W. & Milne, George R. & Phelps, Joseph E.
2009, Volume 23, Issue 1
- 4-10 Interactivity's Unanticipated Consequences for Marketers and Marketing
by Deighton, John & Kornfeld, Leora
- 11-22 Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years
by Varadarajan, Rajan & Yadav, Manjit S.
- 23-34 Flow Online: Lessons Learned and Future Prospects
by Hoffman, Donna L. & Novak, Thomas P.
- 35-48 Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing
by Bucklin, Randolph E. & Sismeiro, Catarina
- 49-60 A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers
by Rangaswamy, Arvind & Giles, C. Lee & Seres, Silvija
- 61-69 Probability Models for Customer-Base Analysis
by Fader, Peter S. & Hardie, Bruce G.S.
- 70-81 Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
by Neslin, Scott A. & Shankar, Venkatesh
- 82-90 Online Pricing: Review and Directions for Research
by Ratchford, Brian T.
- 91-104 Interactive Services: A Framework, Synthesis and Research Directions
by Bolton, Ruth & Saxena-Iyer, Shruti
2008, Volume 22, Issue 4
- 2-18 The effects of reference prices on bidding behavior in interactive pricing mechanisms
by Wolk, Agnieszka & Spann, Martin
- 19-39 The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
by Lam, Shun Yin & Chiang, Jeongwen & Parasuraman, A.
- 40-57 Developing a scale to measure the enjoyment of Web experiences
by Lin, Aleck & Gregor, Shirley & Ewing, Michael
- 58-72 The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
by Noort, Guda Van & Kerkhof, Peter & Fennis, Bob M.
2008, Volume 22, Issue 3
2008, Volume 22, Issue 2
2008, Volume 22, Issue 1
- 5-20 Investigating cross-buying and customer loyalty
by Reinartz, Werner & Thomas, Jacquelyn S. & Bascoul, Ganaël
- 21-35 Investigating pricing solutions to combat spam: Postage stamp and bonded senders
by Joseph, Kissan & Thevaranjan, Alex
- 36-50 An empirical investigation of the impact of communication timing on customer equity
by Drèze, Xavier & Bonfrer, André
- 51-61 People are experience goods: Improving online dating with virtual dates
by Frost, Jeana H. & Chance, Zoë & Norton, Michael I. & Ariely, Dan
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